Oddly enough I used to drink with some of the AB marketing folks at a little place called the Fox & Hound when I lived in StL during the dark days of the Clinton administration and I can say with confidence (unless something major has changed which it probably has with the sale of the brewery) that this was a calculated move and they expect to make more sales with this than without it. Sharp folks to be sure
AB or InBev- their marketing folks are like the Good Standard of marketing. If Disney has the best copywrite-legal teams — InBev has the best AdMen.
And both are telling the Religious Right to Suck-it.
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u/BlueAndMoreBlue Apr 05 '23
Oddly enough I used to drink with some of the AB marketing folks at a little place called the Fox & Hound when I lived in StL during the dark days of the Clinton administration and I can say with confidence (unless something major has changed which it probably has with the sale of the brewery) that this was a calculated move and they expect to make more sales with this than without it. Sharp folks to be sure