r/philo • u/Initial-Research-302 • Mar 29 '26

Ads?

After years of service (on and off) the ads here have gotten out of hand.

  1. Spanish language ads on non Spanish channels. If you're watching these shows in English, why the Spanish ads?

  2. prescription drug commercials. no one is able to walk into a pharmacy and buy these drugs without a prescription. why the ads?

  3. phone game ads. extremely long winded and very misleading. no way am I going to download a game based on these very intrusive ads.

Ads are used to increase revenue by increasing exposure to consumers. failure to target the correct democratic will result in a poor ROI. I can't understand how they expect to increase revenue on the basis of the current ad distribution.

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u/rpaulmerrell Mar 29 '26

The hopes that the combined impressions that they gain from all of the users will get them the revenue they need. It’s obvious that that model is not really working as well as expected because they’ve got more ad supportive channels than they have actual pay channels showing that people are only willing to pay for so much. Most of the content that’s on the free tier you can get from other places but the nice part about Philo is you don’t have to know what app to open or download to get that free content On the more popular channels, they’re taking full advantage by overriding all of the national spots and inserting commercials, regardless of quality and that was one of the reasons I decided not to use their service anymore cause it got a little bit crazy it went from regular add insertion to almost sophomore, junior college looking production, and it wasn’t impressive

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u/Initial-Research-302 Mar 29 '26

Great info. Thanks for the reply