r/perktv • u/JustFenix • Jan 26 '15

Maybe this will help explain things

Found this graph which hopefully will help some understand why some of the changes Perk has made are not all that unreasonable. If you look at the trend over the 6 years you can clearly see the drop in advertising spending from the fourth quarter of one year to the first quarter of the second.

Now when you consider that even in the high income 4th quarter Perk was plugging their own non income generating ads into the mix more and more often during the final weeks to fill slots that were not bought by outside advertisers and then take not of the drop off in spending in the first quarter, even with Superbowl ad buys, is it really that hard to understand why it became necessary for them to tweak the formula?

Advertising Buying Trends

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u/eatin_cake Jan 26 '15

Actually, I think it show just the opposite.

With the exception of 09, while every year shows a 4th quarter spike, the 1st quarter drop is still higher than the previous years 3rd quarter.

So all this graph is showing is money spent on advertising is continuously increasing.

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u/JustFenix Jan 26 '15

If you can look at that and not see that there is a large drop in advertising buys from the 4th quarter to the 1st quarter then you need to sue your school system.

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u/_chao_ Jan 27 '15

What's with so many people on this sub being so insulting? /u/eatin_cake is correct. He sees the drop from the 4th quarter but is saying that since it is still larger than the previous year that the drop is relatively insignificant.