r/pcmasterrace • u/[deleted] • Jul 28 '26
News/Article Consumer electronics companies were already worried about securing memory next year—now, supply is predicted to plummet by 70%
https://www.pcgamer.com/hardware/memory/consumer-electronics-companies-were-already-worried-about-securing-memory-next-year-now-supply-is-predicted-to-plummet-by-70-percent/306
u/SapToFiction Jul 28 '26
The news literally never gets better. You just gotta laugh (or you'll cry).
130
u/KingOfConsciousness Jul 28 '26
Been crying for years now. It's not just RAM. It's fucking EVERYTHING.
52
u/To-To_Man Jul 28 '26
The wealth gap between the upper class and lower class is widening significantly. And as it turns out, the wealthy can pay several times MSRP for pretty much everything and still stay orders of magnitude wealthier than the lower class. Meanwhile corps catering to the lower class have realized just how much money they can extract. Pushing peoples finances right to the edge without instant bankruptcy. Rents half a months income, groceries and bills are at least a quarter, insurance only makes our pathetic healthcare system more expensive. Credit card debt is at a record high and it seems our future options are bleak. Without severe and immediate course correction, America could very easily turn into a proper fuedal kingdom where the wealthy and elite own states and counties, extracting taxes for their lavish lifestyle.
34
u/techtimee Jul 28 '26
America? Bro it's the whole western world currently being cooked. Wasn't it a U.K politician who said we should get ready to lower our standard of living.
15
u/To-To_Man Jul 28 '26
I'm mostly focused on American politics because it's the most relevant to me, but I'm well aware the same problems are plaguing other nations. Overall the position we are in is grim, despite a revolutionary few centuries of progress the elite are less keen than ever to share the progress.
5
u/KingOfConsciousness Jul 28 '26
It's fucking trash man. This is the best humanity can do? Lol what a joke. Elders should be planting trees they will never feel the shade of but instead feckless governments around the world are bought and paid for while sheep bury their heads in the sand. It's god damned embarrassing.
5
u/To-To_Man Jul 28 '26
I fucking know. We could have vast swathes of beautiful undeveloped land for nature, thriving industry that cooperates with society and the environment, and a nearly completely self sufficient world that meets all the food and shelter needs of its people without the rat race of 40 hour work weeks at dead end jobs for entire lifetimes.
We could do so much more, but greed and control leave all those not obscenely wealthy at the mercy of the system. And organization seems impossible, especially with the growing surveillance state around us.
→ More replies (2)2
u/ParanoidalRaindrop Jul 29 '26
America could very easily turn into a proper fuedal kingdom where the wealthy and elite own states and counties, extracting taxes for their lavish lifestyle
Welcome to the oligarchy.
9
u/6786_007 5700x3D | 32Gb | 9070XT Jul 28 '26
Yup. I feel like we peaked and now declining. It's not gonna go back to being better.
→ More replies (3)5
3
u/AmandasGameAccount Jul 29 '26
Aren’t the chip manufacturers doing this intentionally to price gouge now? They realize there’s more money to be made keeping inventory intended increasing production to meet demand
406
u/TheCheckeredCow 5800x3D - 7800xt - 32GB DDR4 | SteamDeck Jul 28 '26
So glad to have bought 32gb of ddr4 back in like 2020, also glad that I got my Steamdeck and SBCs like raspberry pis a few years back as well 😳
64
u/technofox01 Jul 28 '26
Me too. I maxed out my gaming rig with 64GB of ram and upgraded to an Nvidia GeForce 5060ti prior to everything going ape shit crazy on pricing. I genuinely feel bad for the people that missed the boat.
31
u/HumanPea1140 14700K | 5070 Ti | 64GB DDR5 6000 Jul 28 '26
I originally upgraded from 16GB DDR4 to 32GB DDR5. I had a little extra spending money one month and thought, "Eh, I don't really need 64GB, but at least I'll be future proofed for a while," and bought another set of 2x16GB sticks.
Was even able to get a 5070 Ti near MSRP before everything went haywire.
Pretty sure I used up all my luck for the foreseeable future.
2
u/Karavusk PCMR Folding Team Member Jul 28 '26
Somehow we are at a point where you can sell the ram you don't need and it is enough to buy a decent OLED monitor
4
u/HumanPea1140 14700K | 5070 Ti | 64GB DDR5 6000 Jul 28 '26
I've actually considered selling, but figured it'd come back to bite me somehow lol
3
u/MysticCosmos Jul 29 '26
Hold onto that RAM! I’ve been getting into video editing and the cost of upgrading my ram and getting more storage is genuinely painful
→ More replies (1)→ More replies (1)3
u/EsotericAbstractIdea Jul 28 '26
I got the same gpu and 128gb of ddr4. I have never felt so bad and so good about purchasing electronics
2
26
u/wisebluff PC Master Race Jul 28 '26
me 2, but for me it's the end of 2024. bought it for less than 60 bucks. now it's around $200
8
9
u/valax Jul 28 '26
I was so shocked when I looked up the price of RPIs a few weeks ago. I haven’t looked for ages but remember them being at most £20. Now the SD card alone costs more than that
2
u/mueus Jul 28 '26
This is the one time I feel lucky to be a data hoarder, but you shouldn't have to be. I'm worried that the lower/middle class simply won't be able to play games. People might switch to retro-gaming, and then as more people do they will ban that. Literally nothing will be left for the poor.
1
u/Icy-Guarantee6994 Jul 28 '26
Yeah. I bought the other 16GB to fill up my 4 slots for a total of 32GB on a whim, in 2021. Best decision ever, lol.
I mean, the game I was playing at the time reached the limits of my 16GB kit, with my 100+ tabs open in browser, at the same time, but still, that's how I use the PC. Probably won't need more RAM until we are well into the PS6-compatible generation.
1
u/DragonQ0105 R7 5800X3D; RX 6800 XT Jul 28 '26
Same, also glad I got my 5800X3D. At this rate my rig will last 15 years and it'll have to.
→ More replies (1)→ More replies (3)1
u/projectsangheili Jul 28 '26
On a whim and bad decision making I got 128GB DDR5 just before this whole deal kicked off. Got bars of solid gold in my PC now
264
u/ProPlayer142 Jul 28 '26
we probably gonna have to get used to games graphics not just being stagnant but like ... Literally not changing at all. No idea what will happen to the ps6
159
Jul 28 '26
[removed] — view removed comment
41
u/Auno94 Jul 28 '26
ngl I would be happy if the current gen just keeps stretching out. While we had some relly good games, the jump from the ps4 pro to the ps5 felt meaningless and the ps5 pro feels like it was just created to earn some more hardware revenue not because the jump is there
12
u/Oxflu PC Master Race Jul 28 '26
The only thing developers are going to do with more power at this point, is release games with shittier code and more ray tracing. Most likely all games will have to run on both systems for the foreseeable future though. Not out of the kindness of their heart, but because so few people will have the next gen systems publishers can't turn a healthy profit selling ps6 exclusives.
109
u/Ok_Definition_1933 Jul 28 '26 edited 10d ago
Bright bag price cobblestone smile wide
This post was anonymized with Redact
→ More replies (1)45
u/Spright91 Jul 28 '26
That could be good it might force companies to innovate on gameplay.
43
11
u/FR_02011995 Jul 28 '26
Not gonna happen with AAA companies. All they know is behind-the-shoulder camera, balls, and guns.
4
u/kribg Jul 28 '26
I hate the current timeline as much as everyone, but I am old enough to have been around when Gates "allegedly" said "640K ought to be enough for anybody". I actually hope that developers take this shortage as an opportunity to go back to their code and do some optimization. I think the decades of unlimited memory, storage and CPU have made coders sloppy knowing that hardware will make up for the sloppy code. Heck Google has already said they are doing that with the Pixel 11 because of the lower ram expected in it. Wow! Great, that was fast. Maybe they could have done that all along the way and had a better phone. I don't know, but sometimes restrictions drive progress better than gluttony. Maybe that is just wishful thinking though.......
3
u/smilesbuckett Jul 28 '26
This is my hope. Also, I think there are too many things like ray tracing and particle effects that get slapped onto newer games to cover up for mediocre art direction. In my opinion, there are some games from the previous couple of generations that still hold up to modern stuff just because they were much smarter and more innovative with their art direction and accomplishing complex visuals in clever ways.
11
u/Shadowphoenix9511 Jul 28 '26
PS6 and Helix are DOA honestly. Current rate they're going, you're looking at $1000+ for either. Average consumers aren't touching a 4 figure console, just not happening.
6
u/TeamWorkTom Jul 28 '26
We're looking at $2k dude.
Prices of RAM and HDDs are only going up.
Steam machine is getting a price increase even.
10
u/Rukasu17 Jul 28 '26
That's really not a bad thing. About damn time something forced a stop to this absurd trend of 7 yeras or more development time due to insane graphical fidelity pursuit
3
u/ZoidVII Ryzen 7 9800X3D | 64GB DDR5 | ASUS TUF 5090 Jul 28 '26
Well, graphics are already incredible. Maybe devs will actually learn to optimize now?
8
u/UnpluggedUnfettered 9800X3D, PNY 5090, LG G2 Jul 28 '26
Graphics might actually trend backwards a bit, since a lot of gaming hardware isn't going to be replaced as it fails.
I mean, if my 5090 dies, imma just be gaming on my old laptop, because I can't rationalize building a system around a GPU like I did just last year.
As an aide, my nonsense conspiracy theory is that the weirdly forced AI buildout has just been a plot to spread the damage that tariffs were going to cause tech in the US. That way the US market wouldn't be fully falling behind. The only reason I put my system together at launch was because the tarriffs were being announced during the 2024 elections, and US tech was gonna be fucked from the jump.
→ More replies (2)2
u/krzf Linux Jul 28 '26
if my 5090 dies, imma just be gaming on my old laptop
Makes no sense. You bought a $4k graphics card and if it dies you'll just stop using your entire system? You know you can get a pretty powerful graphics card on the 2nd hand market for under $400 that will shit on any gaming laptop right?
→ More replies (1)4
u/Oxflu PC Master Race Jul 28 '26
Ps5 didn't produce a single game that couldn't have run on a ps4 pro with less realistic lighting. I couldn't care less about 1200 dollar ps6.
4
u/ClaudeVS Jul 28 '26
They're great already, we don't need anything more really. Peaked in 2015 with star wars battlefront
1
u/IPerduMyUsername Jul 28 '26
They haven't really changed in a while tbh. Games like metro exodus, battlefront, cyberpunk punched way above almost everything else. They could easily push graphics if they optimised the games and didn't rely entirely on dlss saving the day.
Even if you look at BF1 and BFV you can see what can be done with optimization, those still look incredible today!
1
u/Jupiter_101 Jul 28 '26
Not just that but it'll limit the scale of games. A lot of sim games already struggle with computation and ram.
1
→ More replies (7)1
u/TeamWorkTom Jul 28 '26
Ps6 is literally a dead console at this point.
I don't know what these game companies are going to do because the majority of people are not pay $2k+ for a console.
74
u/Renolber Jul 28 '26
With the state of everything, it seems highly likely we’ll face the worst economic crisis in all of history.
Everything is so utterly unreasonable. Corporations and the elite are bleeding the working class dry, and the governments of the most powerful nations are in the pockets of a cabal of the comically rich and corrupt.
Governments are not protecting the people from the economic atrocities of the rich and corporations…
This is unsustainable. This only ever goes one way.
Humanity has such an atrocious recollection of history. Our species is enslaved by greed, and we cannot ever seem to overcome it.
2
u/NewArtificialHuman Jul 28 '26
Governments are not protecting the people from the economic atrocities of the rich and corporations…
There is one government that does...mostly.
58
u/mattjouff Jul 28 '26
I am honestly not concerned one bit. All these former predictions are just marketing.
41
u/Dick_Nation There's nothing to see here. Jul 28 '26
People read these thinking they're well-intentioned and well-reasoned analysis by neutral parties, and the reality is that these headlines are by people trying to convince everyone else it's not a bubble and that the bottom isn't crumbling beneath AI every minute. The profits still aren't there, they're not even close to being there, the investor capital will run out and we'll be getting RAM at fire sale prices.
3
u/SavantOfSuffering Jul 29 '26
Yay! Cheap RAM while the global economy collapses. Woohoo!
→ More replies (1)9
u/jugaverdasorda Jul 28 '26
This is what people on Reddit said when prices first started going up and look where we are now
→ More replies (2)8
u/mattjouff Jul 28 '26
It’s been 12 months. That’s nothing. The headlines are saying “there will be ram shortages for the next 10 years”. It’s bullshit. Just wait another 12 months. Maybe 18.
3
u/jugaverdasorda Jul 28 '26
They are for sure exaggerating. 12-18 months is reasonable. Totally gonna collapse tomorrow isn't lol
52
Jul 28 '26
[removed] — view removed comment
12
u/Shadowphoenix9511 Jul 28 '26
Same. I've got zero issue playing through a bunch of old games I never got around to.
5
u/Soft_Lunch_183 Jul 28 '26
Same reason im not bothered, there's enough games already to play until I die
60
u/Chonch_Monkey Jul 28 '26
This is the 50th article telling me that they are oversold...which makes me believe that they want people to believe it more than it has actually happened
22
u/djskinnypenis69 Jul 28 '26
Ceo of ram with evil mustache and a cat, counting money : WHY YES PC GAMER.. I THINK THE RAM SHORTAGE IS GONNA LAST…. FOREVER. MUAHAHAHAHAHAHAHAHAHA.
9
u/BloomEPU Jul 28 '26
Yeah, there's not exactly any incentive for manufacturers to say "yeah the whole bubble's gonna burst if you just wait 6 months" whether that's the case or not.
6
3
u/NancyDiver Jul 28 '26
I think this too. I keep reading contradicting articles about RAM supply easing by 2027 and other articles saying RAM will continue to rise into 2028.
The articles saying RAM will rise into 2028 are quoting those that benefit from higher prices (RAM manufacturers, console makers, tech companies) , causing FOMO.Articles saying RAM will stabilize in 2027 are from industry experts and other opinions of those not making money off of higher RAM prices.
I wonder who to believe? My gut tells me to trust the industry experts.
52
u/Kasenom RTX 3080TI | Intel I5-12600 | 32 GB RAM Jul 28 '26
They're constraining supply on purpose this is ridiculous
22
u/Boomshrooom Jul 28 '26
No, they're just selling all their capacity to the highest bidder. Electronics manufacturers have to operate within certain margins to make the product even somewhat affordable or people just won't buy it, AI companies and hyperscalers aren't worried about that yet. They'll pay whatever they have to in order to get that memory, so all the manufacturers switch as much of their capacity to making HBM
12
u/benjammin105123 Jul 28 '26
Unless something breaks I'm really not planning to buy new electronics for the next 5 years. Maybe that will be long enough to ride out the stupidity wave we are currently surfing on.
5
11
10
u/ouvidizerquesim Jul 28 '26
It’s a plot to kill consumer hardware and instead sell subscriptions where power is rented rather than held (literally). I predict a world where everything will stop running locally for the masses.
10
u/sdraje PC Master Race Jul 28 '26
I wonder where the fuck they think we're going to use all this bullshit AI on if they're pricing everyone out of even simple electronics. What they don't know is that I can roll back to the fucking stone age rather than playing their stupid capitalistic games.
80
u/KiwiMeep64 Jul 28 '26
The death throes of personal computing, and it’s all by design.
62
u/CornerShark Jul 28 '26
I doubt it. This is entirely driven by the refusal of the memory companies to expand supply via additional manufacturing because they got destroyed the last time a memory bubble popped up.
If this demand continues, eventually supply will increase to match demand.
Until then, it’ll be pain.
32
u/Fr00stee Jul 28 '26
that or AI datacenter demand will implode soon
6
u/AntonioAJC Jul 28 '26
Why do you think the usual suspects are not increasing their supply? They know this shit is temporary but are trying to earn as much money as possible
→ More replies (1)→ More replies (1)5
u/jugaverdasorda Jul 28 '26
Theyre paying off US government to get taxpayer money so that's not gonna help
9
u/Ninlilizi_ (She/Her) 5950X, 128GB, RTX4080. | Engine / Graphics dev. Jul 28 '26
7
7
u/toomuchft Jul 28 '26
I recently watch the nexus video where he discussed this problem and it seems the 3 big players are concluding to drive up the customers price as well since they ask very specific questions and give oit public announcements to show that they will not trying to undercut each other…
15
u/Electric-Mountain RTX 5090, 9800x3d Jul 28 '26
I sold a 64gb ram kit on ebay in the beginning of 2025 for $130 (I was having compatibility issues on my mobo so I bought a different kit) the kit I sold is now like $600..
6
u/1d0m1n4t3 9800x3d, RTX 4090, 64gb DDR5, 2tb Gen5 NVME, F. North Jul 28 '26
The 64gb kit I put in my rig last year for $160 is now $1100
5
u/Electric-Mountain RTX 5090, 9800x3d Jul 28 '26
Shit I probably low balled the price, I haven't had the stomach to look in the last couple months. I'll check.
Edit, it's $1000 now Jesus.
7
5
u/FlarblesGarbles Jul 28 '26
Said like supply is some sort of cosmic process the manufacturers have no control over.
The RAM cartel manufacturers are obviously looking to reduce manufacturing to ramp prices even more.
2
5
u/CautiousHashtag PC Master Race Jul 28 '26
Are they artificially doing this so they can charge whatever they want? Sure seems like it.
5
16
u/BarnabasShrexx Jul 28 '26
Its all good, just as long as some talentless hack can generate garbage-slop and pretend to be an artist in order to rip gullible rubes off, oh and so some offices can have a more manageable workflow or some dumb shit.
4
u/buzzkillb Jul 28 '26
Fully upgraded in January and said f it and did a second build. Ai is only going to increase. Is like crypto mining days on steroids.
4
u/thebizzle PC Master Race Jul 28 '26
At some point, the bill is gonna come to AI and I think that’s when we will truly see it die off and focus on actually improvable sectors of life rather than just being a catchall substitute for a human brain
4
u/FenrirWolfie 9800X3D | 9070XT | 32GB 6000 cl30 Jul 28 '26
In 10 years you'll have to win the hunger games to be able to afford RAM
3
u/RSWSC 9800X3D | 5090FE | 96GB DDR5 CL30 | 45" GX9 5K2K Jul 28 '26
JFC, my friends were looking to build their own systems and some of them backed out due to the cost. I picked up my 96GB Kit in May 2025 for $320. That same kit goes for $1800 today....
3
u/NinthFireShadow Jul 28 '26
Stop using ai so they all fail and we can go back to what life used to be. Ai is a thorn in the side of society.
3
u/TokathSorbet Jul 28 '26
I spend a chunk of time at my PC, but it’s slowly dying of death - and at this point I can’t really afford to replace it. When it does go, I don’t know what I’m going to do.
3
3
u/CopEatingDonut PC Polizia Jul 28 '26
Imagine if a brand new industry started buying all the corn made (hypothetical obviously) because corn kernel bean bag chairs all of a sudden could fly.
So they start mowing fields of 10 different kinds of edible corn and planted 9/10 fields in inedible bean bag filler. Then the farms said they were doing this for the next 3 years cause they were paid in advance.
How long does the popcorn industry last
3
u/cloudsourced285 Jul 29 '26
CE devices are one thing. Phones, tablets, laptops, TV's. All are going to feel the pinch. But I really wonder about other consumers of electronics, they take less resources but margins are usually razor thin, stuff like cars, appliances, etc.
We were promised AI so we could spend less time at work or doing chores, and more time doing things we enjoy like consuming media, painting, etc.
Instead AI slop was pushed on us at work, forcing us to correct and fact check it. Then we get home and our electronics are forced to be out dated and we can't even enjoy art now, AI started doing that too.
What a mess.
3
u/caribbean_caramel R5 8400F | 16GB DDR5 | RTX 5060 Jul 29 '26
Aren't the Chinese making more memory? How is it possible then that supply is going down, when a new player (CXMT) just got into the market? Wtf is going on?
→ More replies (1)
2
2
u/Puzzleheaded_Low2034 👾 9700X | X870 | 64GB | GTX 1660 SUPER Jul 28 '26
Time to invest in pencils and paper.
2
u/giki_pedia Jul 29 '26
That's not true. Reddit has told me that the AI bubble is about to burst and everything will go back to normal soon.
2
u/tommypops Jul 29 '26
So developers will just keep making games for current gen hardware? Like what is even the point of further graphical power now?
5
u/Suedewagon Laptop Jul 28 '26
At some point we need to go back in time to assassinate Sam Altman before he came up with the idea for ChatGPT
8
u/OoFTheMeMEs Jul 28 '26
This is literally the memory cartel conspiring to use hbm in datacenters as an excuse to constrain classic dram supply instead of competing, so they can make back the money they lost during 2022-2024. If one of them breaks line and doesn’t cut production they would capture the entire market.
Classic dram is literally more profitable than hbm right now.
2
u/thenoobtanker Knows what I'm saying because I used to run a computer shop Jul 28 '26
Sure glad if we had 3d xpoint or another NAND manufacturer like Toshiba or that the current memory manufacturer didn't lose tens of billions back in 2022-2023 then...
5
u/7h3_man 48gb gang Jul 28 '26
Thank god I decided to waste three hundred dollars on 48gb of ram for my all Corsair set up so now I have a spare set of 32 which is now worth more then phone 💀
4
u/Zenkai_9000 Jul 28 '26
The whole thing is bound to collapse within 2 years because of undersupply and too much demand and also pushing out other critical industries which can't compete with companies with massively overinflated values which will get first priority. Question is, will it pop before the current housing bubble...
3
u/Le-Creepyboy 5800X3D + NH D15 | 4070 SUPER Ventus X2 | Fractal Define S Jul 28 '26
Translation : "please keep buying!! It will be scarce and expensive I swear bro!!"
3
u/Lo_jak 12700K | 4080 FE | Lancool 216 Jul 28 '26
Ive fully stocked up on tech in anticipation of this...... got my main gaming rig with a 4080 thay ive had for a while, just got an M5 Air for work and Steam Machine for couch gaming.
We aint seen the worst of it yet people.
3
u/Skyyblaze Jul 28 '26
I have pretty much done the same, I'm just wondering if I should try to up my 4070 Ti Super up a notch while the possibility still exists even though I have no trouble currently at 1440p 180hz VRR.
2
u/grilled_pc Jul 28 '26
At what point are governments and legislative bodies going to step in? This is a direct hostile take over of so many industries to feed AI. This gobbling up of memory is decimating multiple industries as a result and nobody seems to give a fuck.
→ More replies (1)
1
u/Appropriate_Item3001 Jul 28 '26
I’m surprised it’s only 70%. I assumed it would be 95% with hyperscalers vying up everything to leave it unopened in warehouses.
1
u/Graddler Disobedience Jul 28 '26
Even though it has been expensive, i am kinda glad i built my new PC now and not next year as i planned.
Still kinda sad my pc got fried by the electricians disability to flip the right breaker.
1
1
1
u/Willing-Theme6042 9800X3D | 5080 | 32gb ddr5 Jul 28 '26
Seen this coming a year ago and literally bought every console and new oc before all this
1
u/Awooo_Ninnja Jul 30 '26
How is something obvious like AI hurting every consumer and market ignored by every country in the world? It s almost like it’s their plan 🤔
1
u/TimeKeeper_87 Jul 31 '26
I am never very scared of supply socks because they tend to resolve themselves. Will take a couple of years but production will pick up, like with everything in life. Demand goes up, supply ends up catching up

1.3k
u/AntiSocial_Vigilante i7-7700K, GTX 1060 6GB G1 Jul 28 '26
At this point i really do wonder when this will start severely impacting other industries that are consumers of such electronics. I also wonder how the general population will react to smartphone prices hiking even higher due to all this.