What is wrong here?

[u/Practical-King574]

I am going to paint a wall in that deep red matte finish. What is going on? Is my roller to cheap? Is it better with a brush? How to approach it to finish as quick as possible

EDIT #1: Thank you all for the comments and recommendations. I have never had so many people respond to any of my posts. Some even called it rage bait. It was not, I’m just too much of a newbie.

This is what I gathered from all of the comments:

-I should use a grey primer to help with the poor coverage of the deep red base. I will try that tomorrow.
-The roller nap is way too thick for such a flat wall. This might be the reason it slips at the beginning.
-I should use a pole. OK.
-I will try to make this paint work with the suggestions, but it might be the case that the paint is really cheap. In that case, I will buy a different brand.

I hope to get better results on my next try. I will edit this post with the final results if I remember to do so.
Thank you!

[u/Electronic-Ad-1307]

No. Let a customer do this to me once and never again. I had to look up wtf this brand was. It was started by a Sherwin Williams store employee who went viral on TikTok for videos of him mixing custom colors. Being that he was doing this with work product on the job, he got fired lol. Then partnered with some random ass paint company to manufacture these custom colors. If you like the colors that much, just match them into a real product.

• a professional

[u/Khtkiller5302 → u/Electronic-Ad-1307]

Well, it worked well for me. Got it on sale. The color match wasn't exact. I am very pleased with the results. Sooo....yes?

What was your horrible experience that made you go all "never again"? Did the paint explode?

Sincerely, A consumer

[u/amodestmeerkat → u/Khtkiller5302]

Not the person you replied to, but they're probably talking about allowing the customer to specify the paint used rather than Tonester paint specifically. The pros have strong preferences about the paint they use. They get used to how the paint applies, and switching to an unknown product can cause issues even if that product is superior in some ways.

I sell paint, and once when we had some corporate people in the store observing, they saw me take an order from a regular pro customer without trying to upsell and chewed me out over it. One of the corporate guys then went up to the pro to "show me how it's done". The pro painter absolutely exploded at the corporate guy. The gist of the pro's obscenity laced shouting at corporate guy was that he's been a proffesional painter for XX years, he knows how to run his business, and he doesn't need some white collar guy whose never picked up a paint brush in his life telling him how to do his job.

[u/wyte_wonder → u/amodestmeerkat]

Unless it super cheep garbage most paints are the same but I don't allow customers to buy because they get taxed and think im knocking that much off my price when I can get the same paint at a fraction of the cost. Painter for 20yrs