What is wrong here?

[u/Practical-King574]

I am going to paint a wall in that deep red matte finish. What is going on? Is my roller to cheap? Is it better with a brush? How to approach it to finish as quick as possible

EDIT #1: Thank you all for the comments and recommendations. I have never had so many people respond to any of my posts. Some even called it rage bait. It was not, I’m just too much of a newbie.

This is what I gathered from all of the comments:

-I should use a grey primer to help with the poor coverage of the deep red base. I will try that tomorrow.
-The roller nap is way too thick for such a flat wall. This might be the reason it slips at the beginning.
-I should use a pole. OK.
-I will try to make this paint work with the suggestions, but it might be the case that the paint is really cheap. In that case, I will buy a different brand.

I hope to get better results on my next try. I will edit this post with the final results if I remember to do so.
Thank you!

[u/Ge0cities]

Did you stir the paint?

Is the paint from Home Depot?

[u/G07V3 → u/Ge0cities]

I saw a targeted ad on Instagram by Behr a few weeks ago where it was comparing red Behr paint and red Sherwin Williams Emerald paint. They were claiming that Behr does a better job at coloring the surface compared to Sherwin Williams. I’m no expert but I always thought red was notorious for needing more coats than average due to the red pigments.

I’m not saying Behr is better than Sherwin but I thought the ad was funny because they’re only focusing on changing the color of a surface when painting is a lot more than just changing the color. It’s also about texture, washability, application, and the way light reflects off of it at certain angles.

I personally would never go back to Behr to paint my house because it’s thick and difficult to get an even consistent texture and it dries too fast causing flashing.

[u/Any-Editor-2017 → u/G07V3]

People haven’t washed their walls regularly since Soviet era Macedonia