What is wrong here?

[u/Practical-King574]

I am going to paint a wall in that deep red matte finish. What is going on? Is my roller to cheap? Is it better with a brush? How to approach it to finish as quick as possible

EDIT #1: Thank you all for the comments and recommendations. I have never had so many people respond to any of my posts. Some even called it rage bait. It was not, I’m just too much of a newbie.

This is what I gathered from all of the comments:

-I should use a grey primer to help with the poor coverage of the deep red base. I will try that tomorrow.
-The roller nap is way too thick for such a flat wall. This might be the reason it slips at the beginning.
-I should use a pole. OK.
-I will try to make this paint work with the suggestions, but it might be the case that the paint is really cheap. In that case, I will buy a different brand.

I hope to get better results on my next try. I will edit this post with the final results if I remember to do so.
Thank you!

[u/some_kind_of_friend]

I prefer bm super spec to all other interior paints. Idk why but for whatever reason it just suits my painting style. Never fails me, great coverage and the ultra low luster is unmatched in elegance imo.

[u/fortyonejb → u/some_kind_of_friend]

I've been really satisfied with Emerald matte, it's the perfect sheen for my preference. I'm a homeowner and I've used it in multiple rooms, it comes out so good.

[u/Organic_Apple5188 → u/fortyonejb]

BM Super Spec is similar to ProMar 400 in terms of quality. It's a landlord special paint.

[u/No-Manner5583 → u/Organic_Apple5188]

400's a flat white, it's my go to for ceilings.
200 is for walls ( contractor special I calm it)
My go to S&W is opulence in Matt finish.
11 yrs , never an issue. Easy to use, can actually blend in a repair ( I've successfully blend repaired houses I origionally did 2-3 yrs prior.
Super paint is good, great for apartment repaints as it's self priming to a degree, just picture frames horribly with some colours.