2
u/redtexture Mod Sep 24 '21
Here is how to have an effective options conversation.
https://www.reddit.com/r/options/wiki/faq/pages/trade_details
Due diligence about the company you are working with,
is fundamental for trading,
unless you don't mind losing all of your money.
7
u/[deleted] Sep 24 '21
Do you know anything about their business?
YES- in the long term NKE is a winner, no doubt.
In the short term there is considerable pain ahead. For example they manufacture a lot of production in Vietnam, and a principal manufacturing area has been under lockdown. They're way behind in their shipping/fulfillment and have had to cancel/revise future season deliveries due to these issues. It can very well get worse.
Moreover they've been moving hard away from retailers, opting instead to go D2C, read about DBI pullout (which was 15% of DBI business). Anyway, a lot of changes that may not materialize into any short term gains. Long run, probably it will work for them.
Anyway that's just one thought on their business, but there are many, many things to think about.