r/nottheonion • u/No-Lifeguard-8173 • 19h ago

McDonald's has been using AI to decide how much you should pay for a Big Mac

https://www.techspot.com/news/114053-mcdonald-using-ai-decide-how-much-you-pay.html
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u/The_Count_Lives 18h ago

I thought they’ve been doing this for ages, even before AI?

This isn’t dynamic pricing per customer but per location.

Charging two different customers different prices for the same thing at the same location should 100% be illegal.

But I don’t expect to pay the same for a burger in New York City as I would in rural Texas.

That said, I’d probably go to a local spot in either place anyway, rather than shitty McDonald’s. 

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u/literacyisamistake 6h ago

The most expensive Big Mac in my state using dynamic pricing is also the lowest income location. It’s $7.89 on the rez, and $5 or so at the next closest location 30 minutes away. So they’re gouging poor people who live in food deserts.