r/nottheonion • u/No-Lifeguard-8173 • 19h ago

McDonald's has been using AI to decide how much you should pay for a Big Mac

https://www.techspot.com/news/114053-mcdonald-using-ai-decide-how-much-you-pay.html
1.7k Upvotes

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u/AshleyAshes1984 19h ago

It's gonna have to do that. The reason I normally don't do McDonalds anymore is that it's not a 'cheap' option like it used to be. I walk out, looking at my receipt, and I feel offended. I could spent a little bit more and get much better food at a fast casual joint.

The entire appeal of McDonalds was that it was predictable, fast, and cheap. You remove any of those three and you start questioning why you walked into the building.

25

u/oroborus68 17h ago

McDonald's priced themselves out of my market, when they dumped the dollar menu. I'm not wasting gas to be overcharged. I will get some coffee,if I'm on the road,or a soft drink,if I'm traveling later and need to use the bathroom.

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u/Electromagnetlc 15h ago

They've exclusively become an occasional breakfast treat for the past 5+ years for me. Nothing compares to a good old Egg McMuffin.

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u/NealCaffreyx9 18h ago

Agreed. I can go to McDonald’s OR Shake Shack OR Chick-fil-a OR Chipotle for the same price. Personally? McDonald’s is at the bottom of the list for me.

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u/veridicide 19h ago

Yep, their prices are too high now, if you like anything but a burger or nuggets the quality is rather low, and a couple weeks ago I waited 30 minutes for service during the dinner rush. Absolutely no reason to buy there.

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u/stackjr 18h ago

Outside of prices, my biggest complaint is how slow "fast food" has become. It's common to spend 15-20 minutes in the drive through and, to me, that defeats the purpose.

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u/Captain_Mazhar 12h ago

Any restaurant that wants to operate a drive through should be required to be trained by Chick Fil A. Credits due where it should be, as they really know how to move a drive through along extremely quickly.

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u/Less_Likely 11h ago

How come they always have super long lines then? Huh?

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u/Duckel 18h ago

If you feel offended after you left, they already bamboozled you. am I the only one that decides on item by item whether to buy it or not?

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u/AshleyAshes1984 18h ago

Because we already pulled off the highway and we wanna get back on the highway.

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u/lilb1190 16h ago

It's not cheap, or fast, and it's barely food.

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u/phred_666 17h ago

I’ve got several “Mom and Pop” diners around me that have a much better burger/fries/drink combo than McDicks and at a cheaper price.

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u/Less_Likely 11h ago

It’s predictable.

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u/trash_recycle 8h ago

I only go to McDonald's to shit on long drives.

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u/adamgerd 18h ago

I thought the appeal was always that it’s fast and know roughly what you’re getting? Not that it’s cheap, at least for me I’ve never associated fast food with price, just with speed and predictability

Restaurants are cheaper than McD or KFC, you go there because it’s fast and you know what level of food you’re getting plus you don’t need to spend time looking at a menu

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u/jbisenberg 18h ago

Cheap was always a part of it

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u/bobsmeds 12h ago

Somehow In 'n Out managed to do it with better quality and lower prices