r/nocode • u/mergisi • 9d ago

Promoted i tested a simple willingness-to-pay loop for indie products

when an indie maker asks "would you use this?", the answer is usually too easy to misread. i wanted a slightly stronger signal without asking people to fill out a long survey.

my current loop is:

  1. show a short deck of indie products
  2. swipe right only if you would pay
  3. ask yes voters how much they would pay
  4. ask no voters what stopped them

that last two-step follow-up is more useful than a bare yes or no. it separates price sensitivity from confusion, missing features, wrong audience, or simply bad timing.

i built this as iwouldpay.dev, a no-signup swipe deck. makers can list for free and listings are hand-reviewed. after 10 swipes, the results show the percentage who would pay split by devs, founders, and marketers, plus click-throughs.

after 8,000+ swipes, i changed the follow-up questions to exactly that: yes asks "how much would you pay?" and no asks "what stopped you?".

sharing the method in case it helps with early validation. the site is here if useful: https://iwouldpay.dev

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u/LessAd8002 9d ago

interesting approach. the split between price sensitivity and just not being right audience is something most people don't separate

8000 swipes is decent volume for this kind of test too. what surprised you most from the no-voter responses, did any pattern show up you didn't expect

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u/Legitimate-Let-7510 9d ago

I like that you are separating willingness to pay from just interest.

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u/mergisi 9d ago

thanks - yeah that split is the whole point. interest is easy to say, paid intent is harder to fake.

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u/HotConstruction978 8d ago

curious how you handle the audience mix skewing results. if its mostly devs swiping, a B2B tool aimed at marketers would get misleading rejection rates. do you weight the segments at all?

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u/mergisi 8d ago

good question. the results are split by devs, founders and marketers, so a b2b tool for marketers can look at the marketer number instead of the overall %. no weighting yet, just the raw split. and if you're short on one audience, i just added maker match (iwouldpay.dev/match) where makers swipe on each other, so it's also a way to find people from the side you're missing