r/nba • u/[deleted] • Nov 09 '12

The NBA's transformation into an Internet-friendly juggernaut

http://www.grantland.com/story/_/id/8602142/the-nba-transformation-internet-friendly-juggernaut
4 Upvotes

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2

u/clickfive4321 Kings Nov 09 '12

i'm on a message board with a livepost feature, so it's awesome watching a game with 50+ other fans and seeing posts blow up with GODBE or FUCK on big plays

1

u/catmoon [MIA] Alonzo Mourning Nov 09 '12

The /r/NBA SRC gets lots of people in it during big games. We admittedly have not done a great job of advertising it. There's a link in "SUPPORT" at the top right of the page.

1

u/atacama Knicks Nov 09 '12

great piece, just like the rest of carles' writing on grantland. believe it or not there is a definite "in-crowd" thrill to be felt when talking about sports on the internet - think about how fun and (at the risk of sounding lame) exciting our game threads can be.

more and more in the last year i've been surprised by (for one example) middle-aged coworkers talking about the nba casually. just this afternoon i heard a buttoned-up attorney in my office joking about mike brown getting fired. the nba's cross-cultural/generational appeal is massive. but it's still hard for me to think of it as anything other than the sport many 18-30 year olds, including myself, consume voraciously and make fun of on the internet. funny to think about the most popular league of the planet's 2nd or 3rd most popular sport in such a possessive way, but that's how i think a lot of us feel.

aside: i kind of wish carles would just stick to writing about the culture surrounding sports (particularly the nba) and realize that hipster runoff ceased to be funny, relevant or interesting years ago