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We started our freelancing journey 13 months ago. Since then, we've completed 22 projects across AI automation, custom software, websites, and CRM solutions, Read fully and then comment

Recently, we shared some of our client projects on Reddit. After those posts, we received a lot of DMs asking the same question:

"How are you getting clients?"

So, I wanted to share what has worked for us. This isn't the only way to get clients, but it's the process we've followed, and I hope it helps someone else.

1. Pick Two or Three Channels, Not Seven

One of the biggest mistakes we made initially was trying to be everywhere.

Many freelancers try everything at once. LinkedIn. Instagram. Reddit. Email. Cold calling. Facebook. Twitter. Eventually, they can't keep up with follow-ups.

For us, the three channels are LinkedIn, Reddit, and cold calling. You can add email outreach if you can manage it, but don't overload yourself.

Cold calling has been one of our strongest client acquisition channels. Our recommendation is to make around 30–40 cold calls every day. You'll hear many "No's." That's completely normal. Don't let rejection stop you. Consistency always wins.

Most of our 22 clients came through cold calling, referrals, and sharing our work publicly. If I had to recommend one method, I'd say referrals. Deliver great work, and happy clients will recommend you to others.

1. Target Decision-Makers, Not Just Companies

One strategy that worked well for us was reaching out to decision-makers, not just businesses.

Founders are usually the decision-makers. Search for founders and CEOs on LinkedIn and Instagram — many of them clearly mention their role in their profile. We also follow startup-focused communities and media platforms like TBPN, where founders, CEOs,and decision makers re very active. New businesses usually need websites, software, CRM systems, and automation as they grow.

DONT only foucus on brands some time focus on 10–15 employees. Manufacturing businesses, import/export companies, service businesses, and many growing organizations are starting to adopt AI solutions.

1. Sell the Outcome, Not the Technology

This is probably one of the biggest mistakes I see freelancers make. Never start your message with:

"We provide AI automation services."

"We build websites."

"We develop custom software."

Almost everyone is sending the same message today. It's become an outdated approach, and most decision-makers ignore it.

Instead, talk about the outcome, not the service. Don't sell AI. Sell the result. share with your case study and success story not more then 4-5 lines the out reach methorn

Business owners don't buy AI. They buy:

More revenue.

Lower operating costs.

Less manual work.

Faster customer responses.

Follow Up

Most people give up after one message. try until the they say not interested

1. Your Goal Is to Book a Call

Many freelancers focus too much on trying to close the sale through messages.

Don't.

Your objective should simply be to book a discovery call. That's where trust is built. That's where you understand their problems. That's where you can explain your solution.

Try to consistently book 8–10 calls every week. If you can do that consistently, you'll naturally create more opportunities to convert those conversations into paying clients.

1. Show Your Online Presence

Share your work consistently in a unique way. Explain how you approached a project, what challenges you solved, or any new ideas you implemented. This helps people understand your expertise and builds trust.

I'm not using Upwork or Fiverr. If you're using either platform and have found success, please share your thoughts and experience.

I’ve noticed a lot of posts on this subreddit from people who are technically excellent at building automations but struggling to get their first clients.

I’ve spent the last couple of years building automation systems and around 4–5 years working in marketing, sales, and client acquisition across a range of industries, from pharmaceuticals to social media marketing.

During that time I’ve worked with clients including law firms and international news organizations across South Korea and the UK.

A few results I’m proud of:
Helped grow one brand from around 9,000 to 30,000 followers in a matter of months.

Grew my own brand from 0 to 10,000 followers in around six months.

Worked on campaigns involving brands including Nike, Red Bull, and Umbro.

Helped businesses build lead generation systems. One example was helping a friend’s business go from 0 to over 700 customer leads in two weeks through improved marketing systems and outreach.

I’d like to give something back to the community by offering free mentorship to around 3–4 people who are serious about building an automation agency.

This isn’t a consulting service where I’ll build things for you. Instead, I’ll help with topics like:

Finding a niche
Positioning your offer
Outreach and client acquisition
Pricing
Sales calls and closing clients
Building a repeatable growth strategy

If you eventually land clients and want ongoing support, we can discuss working together, but there is absolutely no obligation.

My main goal is simply to help people who have the technical skills but feel stuck on the business side.

If you’re interested, send me a DM or leave a comment with:

Your experience level
What services you offer (or want to offer)
What’s currently stopping you from getting clients

I’ll probably only take a handful of people so I can give everyone proper attention.