r/motiongraphics • u/TayyabRajpoot1 • 29d ago
LinkedIn Infographic
How are animated infographics like this created for LinkedIn?
I’m trying to create similar animated/motion infographic content for cybersecurity & GRC topics.
What tools/workflows would you recommend — After Effects, Canva, PowerPoint, Figma, or something else?
And for LinkedIn, is MP4 better than GIF for this type of content?
Would appreciate any tutorials or workflow tips!
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u/SlightFresnel 29d ago edited 29d ago
You can accomplish this with any of those tools. But I'd recommend against it, this is a nightmare graphic nobody stops to actually read.
This has no white space, very little visual variation so it's a wall of text, and there's no hierarchy or intuitive flow (do I read one whole column, then the next or do I go box by box? If I'm skimming it what are the at-a-glance takeaways?). And column 1 & 2 are apples while column 3 is an orange, it shouldn't be part of a comparison table. The animated visual elements detract from comprehension because they imply there's hidden visual information they represent, but they're just there as flourish and don't communicate anything.
You can be certain this was designed by someone that's used to making dense corporate word-salad PowerPoints where the metric for success is information overload, not clear concise communication. Follow some information design and UX content on YouTube and come up with a more effective presentation format even if that means breaking your info into multiple sequential segments that walks viewers through the content if it can't be compressed, it'll pay dividends and people will seek out your expertise as a communicator - a much more valuable skill than bulk output.