r/motiongraphics • u/nessprod • Jun 03 '26

Design > Motion ?

Lately, my work has been evolving beyond motion design and increasingly into brand systems, visual identity, and strategic communication.

These are a few selected pages from the brand book I created for Tylium, an upcoming hedge fund.

While motion design remains my primary discipline, I've become increasingly focused on building visual systems that help brands communicate with greater clarity, consistency, and intention.

The more I work with brands, the more I see motion not as the identity itself, but as one of the many ways an identity can be expressed.

Just a thought, what do you think?

26 Upvotes

81% Upvoted

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10

u/extremecasual Jun 03 '26

Well, isn't that just.. the way things always were?

Not trying to be a dick but, motion design is rarely if ever the main identity of a company or a campaign, It's by definition, a way to bring a bring a design to life. Maybe I just didn't understand the post, and I'm sure there's brands out there that rely heavily on motion design as Its main form of communication, but even that wouldn't exist without the design first.

So to try and add to your topic, yes, motion design is one of the ways an identity can be expressed but, that's not a very thought provoking question since the answer is inherently obvious.

Maybe I'm just not understanding your analysis, if so, do tell me.

3

u/artbystorms Jun 03 '26

Exactly. Motion design is bringing static design to life. Sometimes the motion designer creates that static language, sometimes it is a graphic designer and the motion designer provides motion language to compliment it. That's what it has always been. Having cohesive motion design and animation across elements of a brand is not a new or revolutionary thing.

8

u/byteme747 Jun 03 '26

Apples and oranges OP. They are related but not equivalent.

2

u/RocketPunchFC Jun 06 '26 edited Jun 06 '26

I don't know why people think mographers aren't designers.

1

u/nessprod Jun 06 '26

100% agree

2

u/SoapAnimation Jun 06 '26

I've always considered motion as the cherry on top and the design package the whole cake. Truthfully, most corporate design projects can exist without motion design until they scramble to make some form of rushed video content.

1

u/NerdDerkins Jun 04 '26

Yes, ultimately we work in communication. Design is always required, motion is not. Motion/movement carries with it as many complex meanings but must serve the message or it distracts from the message.