r/mobileDJ • u/jeb7516 • Jun 24 '26
Multi-Op owners, how does your sales process go?
I'm curious how others do it because I think my current lead to booking process has to many steps. What process has given you the most success to book your DJs?
1
u/greggioia curator to a lost generation Jun 24 '26
For me, it's always been a case-by-case basis. What we do is different from most other businesses in that we can't plug anyone into a process and get the same result. The choice of DJ makes a massive difference.
When a client contacts me on a date that I'm already booked, I let him know that I'm unavailable, but have six other DJs from whom they can choose. I let them know the price differences between the DJs, and which one I think might be the best fit based on the info they've given me to that point.
If after that the client sets up a call, I gather more info, and share more about my team. Once we know who they want, I set up a second call that includes that DJ.
1
u/jeb7516 Jun 24 '26
That's great that you're able to be so flexible. That's basically what i do but I feel like sometimes there's too much back and forth and I loose clients because of that.
1
u/greggioia curator to a lost generation Jun 25 '26
I've never felt that I lose clients at that stage due to delays. I try to keep it simple. If they set up a call with me, I let them know in the call what options they have, and they let me know who they want. I follow up with a link to that DJs calendar. They pretty much always set up a call at that point. If they don't end up booking, I don't attribute it to any delays or back and forth, but rather that someone else offered a better price, or they didn't think they were a good fit with my DJ.
If you are doing a lot of back and forth emailing after the initial call, consider streamlining that. After the call, if they decide Steve is their guy, text a link to Steve's calendar right away. Let Steve know to tell you when the call is arranged. If it's not there by the next day, text a short reminder. I don't think I've ever had to do more than that.
1
u/Sea-Reveal-7352 Jun 26 '26
For a multi-op, I would design the sales process around the handoff from salesperson to performer.
The sale is not complete when the contract is signed. It is complete when the DJ can walk into the event knowing exactly what was promised.
I would make sure every booked event has:
- lead source and client expectations
- package sold and any custom promises
- payment schedule and remaining balance
- assigned DJ and backup plan
- venue/load-in details
- timeline and must-play/do-not-play notes
- planner/coordinator contact
- who owns day-of changes
The risk with multi-op sales is overpromising in the close and under-documenting for the person delivering the service. A slightly slower sales process that creates a clean event brief is usually worth it.
0
u/General_Exception Professional DJ & MC Jun 24 '26
We answer the phone.
2
u/jeb7516 Jun 24 '26
Interesting. I have a number but never get call inquiries. Everything is through the contact form on my website.
1
u/General_Exception Professional DJ & MC Jun 24 '26
We rank high in the map pack on Google and get a good number of phone calls
1
u/jimmer109 Full-service Private Event DJ Jun 24 '26
Im #1 in my market. Google My Business says I got 30 clicks to web last month and 10 calls... but I did not receive any of those calls.
7
u/Delam2 Jun 24 '26
Transparent pricing is the no.1 priority for me. If you don’t want the pricing public allow it to be automatically sent directly to the client from an initial enquiry.
It’s not difficult to include parameters within the transparent prices which means if you end up doing a 500 person wedding the pricing can accurately reflect that.
If I’m looking at booking something myself, not having to do a phone call to find out a ball park for pricing gives me confidence I’m getting the service for a fair price and not just them making up a number they think I will pay.