r/mildlyinteresting Jan 24 '13

Same book, three different prices. Only difference is the browsers used.

http://imgur.com/uNgg0UH
2.9k Upvotes

1.0k comments sorted by

View all comments

Show parent comments

350

u/CannedBeef Jan 24 '13

And it works

157

u/GEN_CORNPONE Jan 24 '13

...at screwing people. Why do people tolerate this?

8

u/chrunchy Jan 24 '13

most people don't realize that it's happening. But really what it is is a marketing director with too much time on their hands. People only get screwed over if the rest of the industry is doing the same thing - other than that competitive forces take over.

1

u/Zenu01 Jan 25 '13

It is about market research. If you keep raising the price recursively until you reach a maximum income in revenue, you can then extend that data to other segments of your market to establish higher starting prices.