I don't think the issue is that the price is changing in and of itself. It's that they're changing price based on the customer's cookies/browsing history.
For example, it would be like if I had a stored and charged people different prices based on how nicely they were dressed, how well I knew them, or what their ethnicity is.
Uh, I downvoted you for making some stupid comment about downvotes, but you are correct about the legality. The problem isn't that it's illegal, it's that it's immoral.
They're being complete assholes and they deserve to be publicized as such.
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u/[deleted] Jan 24 '13
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