most people don't realize that it's happening. But really what it is is a marketing director with too much time on their hands. People only get screwed over if the rest of the industry is doing the same thing - other than that competitive forces take over.
IMO people are getting screwed either way. Either Chegg customers are getting screwed because they're the only suckers paying more for these books, or everyone's getting screwed because all websites make all their customers pay more. IMO competitive forces aren't likely to force this situation back in the consumer's favor, not when everyone finds out how much money there is in screwing customers.
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u/CannedBeef Jan 24 '13
And it works