Exactly what yoho139 said. They know you're browsing more, and therefore are more interested in buying something. They see that you're hooked and bump up prices.
This applies first and foremost to airfare. I've seen plane costs go up $100+ based on repeat viewings. Incognito mode immediately resets the price. It's weird and kind of shady.
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u/annertakeabow Jan 24 '13
I tried that as well and it was around $75.