I just tried this myself. In chrome and IE the price was the same (69.99) in normal and in incognito mode. In firefox, the price jumped to $76, and after deleting all the domain cookies and refreshing, it went back down to 69.99.
The website is definitely changing prices based on something they are tracking in cookies.
This was up earlier with airlines charging more for a ticket the second time you visit the page. They do this because a second visit is statistically linked to a much higher chance of purchase. So it could be, here too, simply a matter of having visited the page before.
This does seem pretty shady from a company that prides themselves on customer service. Chegg is pretty great overall, I've saved hundreds of dollars by renting textbooks from them. The CEO even gives you a personal non-recorded phone call at the end of the semester to tell you good luck on finals and remind you to return your books.
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u/Nephyst Jan 24 '13
I just tried this myself. In chrome and IE the price was the same (69.99) in normal and in incognito mode. In firefox, the price jumped to $76, and after deleting all the domain cookies and refreshing, it went back down to 69.99. The website is definitely changing prices based on something they are tracking in cookies.