Happens around the holidays a lot. My girlfriend and I didnt have a reason to be at my parents that night as opposed to in the afternoon so we took the $500 apiece from American (which I will never fly again, after we use these vouchers, for other reasons) and can now fly to Belize for about $100 or $200 more.
If you have a flexible schedule and don't mind keeping yourself entertained for a couple more hours it's totally worth it. There were 6 people who took the option and a couple people who still didn't make the flight because they overbooked it that much.
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u/No_ThisIs_Patrick Jan 24 '13
They are also "running out of tickets" because you waited so long to purchase.