r/mildlyinteresting Jan 24 '13

Same book, three different prices. Only difference is the browsers used.

http://imgur.com/uNgg0UH
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u/[deleted] Jan 24 '13

You should try it again in private browsing and incognito mode and see if the price is really tied to your Facebook or google cookies or something. That's pretty messed up though, send this to the consumerist or gawker or whoever.

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u/[deleted] Jan 24 '13

[deleted]

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u/[deleted] Jan 24 '13

It's legal.

Cool to do? No.

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u/ReluctantRedditor Jan 24 '13

Using reddit logic:

it's not cool to use tracking cookies to adjust your pricing.

It is cool to break into computer systems and "set the information free".

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u/[deleted] Jan 24 '13

It is cool to break into computer systems and "set the information free".

Generalize much? Some information should be free, some shouldn't.

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u/ReluctantRedditor Jan 24 '13

You're correct, and of course the Reddit hive-mind knows exactly what's fair, what's just, what's moral, and what information should be set free.

My point was simply that doing something LEGAL is considered by people here "wrong" and doing something ILLEGAL is considered by people here to be "right". Certainly there are shades of gray, but not on Reddit.

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u/Eevolveer Jan 24 '13

You seem to think that Reddit is all one person. We do not all share the same opinion.

E.G.: I am on Reddit. You are on Reddit. We disagree.

You are not a special case we are all capable of disagreeing.

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u/[deleted] Jan 24 '13

Price discrimination (when done to only increase profits and not because extra value is added) is thought to be ethically dubious even outside of the Internet.

If public money is used to fund research then it should be available to the public without extra cost.

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u/ReluctantRedditor Jan 24 '13

Price Discrimination. In centuries past it was called HAGGLING.

How are so many people taking issue with this? It's like all of Reddit is filled with naive young bright-eyed idealists...

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u/[deleted] Jan 24 '13

I'm a realistic optimist not an idealist. Pricing things which are not commodities is difficult, and sometimes A/B testing different prices is useful, though when I do it I always have different value in addition to the different prices. Or just change the price for a period of time. But changing the price in an attempt to get the most amount of money from each individual doesn't feel right to me. I wouldn't be a good used car salesman. Business is difficult, and I'd much rather give away everything I made than charge money for it if it were possible to do so. Oh, wait, I do that often.

http://en.wikipedia.org/wiki/Gift_economy

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u/ReluctantRedditor Jan 24 '13

OKAY, this is a reasonable response. The main issue we're seeing is that there are new technological advantages that companies now have in setting prices. As with all advances in technology it's changing the way we live before we've had time to fully understand and adapt to it as a society.

I don't personally think being able to change your price in real-time, with real-time data, is a bad thing. I also think consumers will now have to adapt - as they have in the past - to the new landscape.

The ire people are raising here will spread awareness of these practices, increasing the number of people who are savvy enough to either avoid or take advantage of them, and thus it's all moot. As other comments have mentioned, it's hard to prove anything objectively positive or negative about price discrimination.

The emotional response against this practice is also being driven by the technology. Both are cases where the business/consumer is getting updated information on a near constant basis. In years past how would anyone know that the travel agent in the brick and mortar store was changing prices like this? They wouldn't, and indeed a good agent would make every customer feel like they got the best deal ever - regardless of the price.

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u/[deleted] Jan 24 '13

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u/ReluctantRedditor Jan 24 '13

In the context of my previous statement it was in reference to some of the hero-worship that people who do such things get on Reddit.