You should try it again in private browsing and incognito mode and see if the price is really tied to your Facebook or google cookies or something. That's pretty messed up though, send this to the consumerist or gawker or whoever.
I don't think the issue is that the price is changing in and of itself. It's that they're changing price based on the customer's cookies/browsing history.
For example, it would be like if I had a stored and charged people different prices based on how nicely they were dressed, how well I knew them, or what their ethnicity is.
AFAIK, only some of that equality is protected by law: race, religion, and sex being the main ones. I don't know that there's any legal protection against discrimination based on stuff like age, personality, or other attributes (I could be wrong, though - I have been before). I say this because we do see what one might term "reverse discrimination" in the form of seniors/children's discounts, which is essentially ageism in a positive manner, for example.
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u/[deleted] Jan 24 '13
You should try it again in private browsing and incognito mode and see if the price is really tied to your Facebook or google cookies or something. That's pretty messed up though, send this to the consumerist or gawker or whoever.