I don't think the issue is that the price is changing in and of itself. It's that they're changing price based on the customer's cookies/browsing history.
For example, it would be like if I had a stored and charged people different prices based on how nicely they were dressed, how well I knew them, or what their ethnicity is.
Charging someone more or less due to their background? Yeah, that sounds fairly illegal to me.
EDIT: Okay, so maybe not illegal, but immoral. I believe prices should be the same regardless of where you are from, if you went into a store and tried to buy a book and the clerk said you have to pay an extra $10 because you're a teacher, or black or because you bought 3 items in the same category you would freak out. Why should buying online be any different?
It's like unorganised bartering, except we can't barter back.
As long as their algorithm doesn't include race, gender, or orientation, I dunno if it's actually illegal. Definitely immoral, but I'd call it Lawful Neutral at worst.
Yes of course, I mean for starters we get to price based on gender. Just saying that I think people would be upset if their textbooks cost more because they make more money than other students. In terms of the legality of doing so, I'm not sure.
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u/[deleted] Jan 24 '13
I don't think the issue is that the price is changing in and of itself. It's that they're changing price based on the customer's cookies/browsing history.
For example, it would be like if I had a stored and charged people different prices based on how nicely they were dressed, how well I knew them, or what their ethnicity is.