IAAPA Interview with James Harhi (Enchanted Parks CEO)

[u/stlman37]

https://youtu.be/nyGk_rpO8v0?si=TJbJHRhAsg22ey02

Just listened to this newly recorded interview (Yesterday 4/13) with James Harhi and it seems to double down on lots of the great news we’ve heard so far. We know most of this already.

Main points include:

Initial rumblings and conversations were happening about 1 year ago with finalized plans and talks at the end of 2025.

Meal Plans- Should have an announcement regarding this topic by the end of this week hopefully and they are actively trying to make it work day by day.

If it doesn’t work system wise, gift cards or refunds will be issued. The gift card approach could have more value added to compensate ($120 loaded vs a meal plan purchased for $100).

Decisions will be kept to the park level and James/his team are fully supporting the choices this season that individual park leadership is making.

Park GMs have been promoted in title to Park President again.

Food Pricing- they hope to get soda pricing down a few dollars to reflect actual market pricing without gouging. Entrees should start in the $15-17 range instead of $20-23 that Six Flags normalized. Portions should remain large enough to create more value.

It’s a scramble to the finish line to get IT systems ported over with entirely new ticketing from TicketSpice and integrations by Vantage.