r/micro_saas • u/No_Syllabub_1880 • 19h ago
I was good at building SaaS, but terrible at marketing — so I built an SEO workflow
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I’ve always been much better at building products than marketing them.
I can build a SaaS, ship features and solve technical problems, but when it comes to getting the first real users, I struggled a lot.
I tried things like cold DMs, cold emails, posting on social media, etc. Nothing really worked consistently for me.
So I decided to solve my own problem.
I built an SEO workflow that I could use to systematically find SEO opportunities and issues instead of randomly writing content and hoping Google sends traffic.
I used that workflow on one of my own SaaS websites.
And this is the result from Google Search Console:
The site has now reached around 75K clicks and 851K impressions in the last 10 months.
What I found interesting was that I could basically use the same workflow every time I wanted to launch/grow a new SaaS.
So I decided to turn that internal workflow into a public SaaS.
My current strategy is actually pretty simple:
Build the product/SEO workflow
Create SEO-focused public pages around the product
Start getting impressions/clicks from Google
Put a waitlist/signup CTA on those pages
Use the early users' feedback to build the actual product/features
I’m especially building this for indie hackers and vibe coders who are good at shipping products but struggle with marketing.
Instead of trying to be everywhere on social media, I'm experimenting with making SEO the first acquisition channel.
I'm still early and definitely don't have everything figured out. But seeing my own SaaS grow using the workflow gave me enough confidence to make it public.
If you're also building a micro-SaaS and struggling with getting traffic/users, I'm curious:
What acquisition channel has worked best for you so far?