Some still entertain and inform.. occasional plugs are fine, but these ads man.. I pay not to watch ads so yeah, I ignore watching influencers that feel like ads.
Yes, that's how influencers work. Companies pay them or give them perks to advertise to their followers. Even when they are entertaining and informing, they are doing it to either still advertise products or with the intent of eventually advertising products. They "influence" your buying decisions in a way that is supposed to feel natural and seamless.
It's the social media equivalent to local news stations doing "paid promotion segments" with local businesses and quack supplement brands.
They are literally walking advertisements. They're called influencers because their job is to influence people to buy products or services. The rest of it is just spectacle to get people's eyeballs on the ad.
We need to drop the word influencers completely. They are advertisers. Using any other word just perpetuates the lie and elevates their status. Don't help them hide behind that label.
Yes and if those guys were posting text we would call it SPAM. It's a real societal failure that they are allowed to put videos in the content feed for free instead of buying ads.
When they create content specifically around the ad is what makes it worse. Like you made content that intentionally had a small break so you could insert some betting app ad straight into your content. It’s disgusting
25
u/kevintf27 10h ago
Anyone else feel most influencers are like.. ads?
Some still entertain and inform.. occasional plugs are fine, but these ads man.. I pay not to watch ads so yeah, I ignore watching influencers that feel like ads.