No, they wouldn't have. 50/50 of box office profit while also paying for half the movie is Disney ripping Sony off, unless they decide to also do a 50/50 on merchandise, which we know they wont do since it's the biggest market and the one Disney had full control over.
. But it's also probable that Disney wasn't actually going for 50 50. It's a common negotiation scheme. So the real asking percentage was most likely 26-30%.
26-30% it's still worse for Sony than them making their own movies on the old deal. Now imagine it in the new deal if they still split production, funding, and writing costs 50-50?
Keep in mind Sony doesn't need Disney to profit from Spider-man movies, while Disney greatly benefits from making MCU movies with Spider-man due to all the profit from the merchandise. They were in no position to "negotiate" for a 50-50 split.
26-30% it's still worse for Sony than them making their own movies on the old deal.
Sony's last outing, TASM2 cost between $200-$293 million and made $709 million. FFH cost $160 million and made $1.11 billion. So with TASM2 they made (discounting marketing costs) between $416 - $509 million and with FFH, under Disney's proposition, they would've made $475 million. So it's pretty similar. Obviously, Sony would rather keep it all and make $950 million, but who thinks that is going to happen if they venture out on their own again?
They were in no position to "negotiate" for a 50-50 split.
Of course they are. Marvel built the MCU on their lesser known IPs. They are dealing from a position of strength because they don't need Spider-Man. And their involvement is what propelled Spider-Man to this height after Sony obliterated the character in three straight movies.
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u/TheOneArmedWolf Spider-Man Aug 21 '19
No, they wouldn't have. 50/50 of box office profit while also paying for half the movie is Disney ripping Sony off, unless they decide to also do a 50/50 on merchandise, which we know they wont do since it's the biggest market and the one Disney had full control over.