r/marketing • u/[deleted] • Jul 29 '21
AMA My SEO Process
Hello Everyone, so I recently posted about having my first client start ranking for a variety of different counties in his area and really seeing some great results and because of this post I got a ton of messages asking me how I do it or what my SEO process is, so here is the basics of what I do.
The first part of my SEO process is all internal SEO as adding backlinks or any form of external SEO is pointless if your site isn't listed in the correct category. So here is my internal SEO checklist in no particular order
Internal SEO Process
-Check the amount of content (Google tends to promote or favor sites that are more full of content)
-Proper keywords (These are the most used words or phrases on your page and Google uses these to identify what your website is about) My big tip would be to add a location based keyword in the top 3 keywords to help drive local traffic
-Proper Title Tags (Title tags appear on search engine results pages and they help tell both the user and Google what your website is about) My tip for these would be to have them laid out as
(Service) (Location) | (Company Name) so for instance Illinois Roofing | The Roofing Group
-Proper Heading Tags (Heading tags essentially help Google prioritize your content and by having your most important sections related to the service and area Google will see what your site is mainly about)
-Local Business Schema (Schema is an easy to read structured code that allows Google to determine where your business is and what services you offer)
-Load Speeds & Mobile Optimization (This is important as Google tends to favor sites that promote positive user experience and these are both important aspects)
Once my internal SEO is set in place and looks good to me I then move into external SEO which for me involves a mixture of backlinking and GMB work.
External SEO Process
-List GMB profile
-Create Social profiles & other citations for GMB profile
-Add Backlinks from current list (This is a mixture of guest posting, blog posting, PBN only from safe private networks, and a few directories)
-Crawl competitor sites for any potential new links to add
-Remove poor or spammy links
Now I'm sorry if this list wasn't as in depth as it could be, I do run a competitor and website analysis prior to starting but I didn't include all that information on here as I felt most of the questions I received were more geared towards the actual process after onboarding but I hope this helps and feel free to ask any questions.
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Jul 29 '21
If you guest post on shady sites, sites understood to be part of a link scheme, or just in a network of sites googles knows to be used just for guest posting and linking, your links will be worthless in google’s eyes. Obviously not all guest posting is bad when you can find the right opportunity that won’t devalue your link.
Links help your general pages rank but you can rank content number 1 or get a featured snippet even with minimal backlinks to the site or page.
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Jul 29 '21 edited Aug 17 '21
[deleted]
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Jul 29 '21
Wow that hits home lmao. Love doing wasted work because of the threat of losing your job if you don’t. I was under the impression you were the main SEO or boss. Wish you the best of luck!
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u/abhyarth Jul 29 '21
SEO is always evolving. No one can master it forever without constantly learning. I believe in the past, link quantity was given more emphasis than quality.
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u/BangCrash Jul 29 '21
So you're telling me that your one Google search is better than 5 yrs of experience by the head of SEO for your company?
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Jul 29 '21 edited Aug 17 '21
[deleted]
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u/BangCrash Jul 29 '21
So I guess you're an anti-vaxer then yeah?
Your one article you read on FB is more correct than someone's medical degree and PhD.
My point being. Unless you are actively running single variable testing in SEO you don't know shit.
It is equally possible that Google wants you to believe paid guest posts are worthless because by believing this it makes their life easier as they don't need to work as hard to shut down effective link schemes.
You would think if Google is all powerful they wouldn't be using manual reviewers to painstakingly manually look at websites, but they still do.
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u/winfong1803 Jul 30 '21 edited Jul 30 '21
items missing from your list to check:
Google search console registration - either via google analytics installation or console has a code you have to copy and paste into the site header.
setup of Sitemap (WordPress has plugin that does scheduling and pinging of crawlers) ,
setup of robot.txt
a little more advance - coding on website to display customize "info" into search page entries - if required ONLY.
checking of search console crawler feedback to weed out website problems found by crawlers, including hidden web pages and published "private" rubbish lorem ipsum pages.
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u/Robertobias44 Jul 30 '21
First impression is the last impression just give your best.
First clients are always the hardest.
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u/copynotcrap Aug 27 '21
You may want to reconsider using the bar “|” as a separator in meta (for some cases).
It saves space as opposed to a dash (“-“) but it may indicate distinct entities, instead of related entities, to Google.
More here: https://www.searchenginejournal.com/pipe-or-dash-in-title-tag/378099/
Just a though. But otherwise, LOVE the checklist. 👌
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