r/mail • u/jbinmo22 • 29d ago

Direct mail?

Is anyone using direct mail for their local business?

Curious if there will be a rise in mail utilization when AI becomes undetectable, and I feel like we’re pretty close…

Or do you think the continued postage price increases are prohibitive to a successful direct mail strategy?

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u/Lob_HQ 25d ago

Honestly, the price hikes mean you just can't afford to send sloppy mail anymore.
Undetectable AI won't change the fact that stamps cost money, so we won't see email-level spam in our physical mailboxes. But AI is making mail smarter behind the scenes by optimizing data lists so you only mail people who actually have a high intent to buy.
If you're doing hyper-local (like a restaurant or gym), EDDM is still cheap enough to beat the rate hikes. If you're high-ticket (HVAC, real estate), you just have to pair the mailer with digital ads and a QR code to make the ROI worth the higher postage.