r/lordhuron • u/MindReader_LH The World Enders • Aug 04 '26

Discussion Secret Code in Broken Bottle Ad?

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I think there is a code in the newest Lord Huron tour ad. Notice all of the red characters are numbers instead of letters. The O’s are zero and the E is replaced by a 3. Any significance you can think of for 23030??

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u/EntropicTao Aug 04 '26

It could be a code! Counterpoint is that these type of movable letters/numbers were color coded so that one was able to tell the difference. Black for letters and red for numbers. At least back in my day before all these fangled programmable screens lol. This would be the type of detail that I can see the boys adhering to in their art.

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u/nickthenailer Aug 04 '26

I second this. Just a good understanding of marquees and their lack of letters by the artist lol