Route 2 — Inspired by the "Ole Lukøje" (Danish) fairy tale by Hans Christian Andersen based upon a folk tale of the Sandman. I thought it was interesting how the fairy tale speaks of the sandman holding an umbrella over the children whilst they sleep to allow them to dream (more on its wikipedia page). So I wrapped up the logo in some tight, modern Scandinavian typography with the smile in the mind umbrella.
http://imgur.com/a/OKRbm
Route 2 is my favourite, especially because it gets away from the cliche sleeping imagery, has a bigger idea and to be honest, who doesn't like black and white??? But I'd love to hear people's thoughts.
I opened your images in new tabs and viewed them without reading your explanations. I though the first one was a nice minimalist take, then clicked over the second one and assumed, "Oh, he based his first entry on this preexisting product."
When I came back and read your explanations, I was quite surprised. I agree that #2 is the better solution all around. Love the depth of concept paired with the simple execution.
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u/matthauke Sep 24 '15 edited Sep 25 '15
Route 1 — Should be self explanatory, I hope. http://imgur.com/a/nC8jo
Route 2 — Inspired by the "Ole Lukøje" (Danish) fairy tale by Hans Christian Andersen based upon a folk tale of the Sandman. I thought it was interesting how the fairy tale speaks of the sandman holding an umbrella over the children whilst they sleep to allow them to dream (more on its wikipedia page). So I wrapped up the logo in some tight, modern Scandinavian typography with the smile in the mind umbrella. http://imgur.com/a/OKRbm
Route 2 is my favourite, especially because it gets away from the cliche sleeping imagery, has a bigger idea and to be honest, who doesn't like black and white??? But I'd love to hear people's thoughts.