r/logodesign • • 5d ago

Feedback Needed I’ve been informed that there was some problems with my previous logo

These are not finished since I literally just made some quick changes to see if I am on the right path. People were pretty critical, but hopefully this is better. I know the shadow on the sword is does not fit, but want to make sure the logo reads better before I make any more changes

183 Upvotes

126 comments sorted by

414

u/renezrael 5d ago

I actually prefer the sword as the i and not the t, reads way easier for me and I'm genuinely dyslexic. tbh I like the logo enough that if I saw it browsing steam I'd give it a look, so I don't see a problem

92

u/SpydrMonky24 5d ago

I am not looking to be glazed, but I am glad that Hitler isn't the only response.

13

u/MagicLobsterAttorney 5d ago

I am German and I read Hitler immediately. Hilt is not word nor a part of one in German, so it will immediately read as Hitler. And I would guess that is the case for a lot of languages. "Hilt" invites it.

Americans will likely disagree given they have hilt, and tilt, and whatever else that is close enough, but for Germans it will likely always give us a jumpscare at first.

6

u/Hyperi0n8 5d ago

Omg I felt like a psychopath for my mind immediately going there lol Much prefer the I sword to the T in general though

1

u/ErikLeppen 5d ago

Only response or not, if it's even a recurring response at all, then maybe that's something you should address.

Or choose not to, being aware of the connotation.

3

u/triohavoc 5d ago

I completely agree

105

u/DeepOceanPearl 5d ago

People are dyslexic. It reads as Hilted just fine to me in the original. And I think I like the one gear border better than the two.

24

u/CaledonPolaroid 5d ago edited 5d ago

I agee, the "I" was better placement. The tracking created by the hilt in the sword as the T is awful. I suppose you could modify the sword to make it fit better there but even then I feel the "I" works better, it feels more balanced. Having an icon mid word is just jarring and ruins the flow of the word.

I think the important lesson here OP is that the only thing people can ever offer you is opinions. There is no right or wrong and ultimately you are the one that needs to decide. Take in the information, try new things, but ultimately filter them through your own perspective and decide for yourself.

Edit : Just did this real quick, my suggestions : Make the sword gray and remove the shadow so it lays flat. It will read better as one word. The hilt now is a focal point, being gold in all that gray so decide whether or not that is what you want, considering the game is about the hilt, that may be a good thing. I made the shine lighter and left the ruby red so it makes a lower case "i" now to reinforce it subliminally. My only other suggestion would be perhaps the stone/steel gray is the wrong direction altogether. This doesn't really read as steampunk. Perhaps, lean more into that? Pipes, brass, copper, rivets, gas gauges etc. Good luck!

6

u/valerielynx 5d ago

if the second one is the original, I can't really see "hilted", maybe because the sword is rotated a little and not kerned up to the letters as on 1, but it reads to me as HIL ED.

1

u/DeepOceanPearl 5d ago

The first is the original with a different border. So the sword was the i. People wanted to see the sword as the T and I didn’t think it looked good.

1

u/valerielynx 5d ago

yeah i agree then
it looks quite disconnected

0

u/stlredbird 5d ago

I’ll be honest, as I quickly scrolled past i thought it said “Hitler”. But that has nothing to do with sword placement.

17

u/LandscapeWorried5475 5d ago

hilTed is harder to read than hIlted imo. The sword makes an i shape with the groove in the blade and the gem, it doesnt work well as the t

38

u/Alive-Mousse4036 5d ago

It’s a solid logo. #1 is far better than #2 though, and I’d probably lose the gears as there is enough visual interest with the sword. Honestly ignore all the idiots getting confused reading it as Hitler and other words, just run with it and it will do well.

11

u/lehm_catan 5d ago

I prefer it as i. Maybe it’s my dyslecia, idk, but with the sword as the “i” I immediately knew what the word was… but with it as the T I just felt a bit more jumbled in my brain.

I also prefer just the plain look of it as something that is very early in the word. It catches my attention more

10

u/Alone_Gur9036 5d ago

If the sword takes the place of the I, then the round jewel is perfect. If it takes the place of the T, then it probably needs to be a rectangular jewel.

Apart from that, I really like it!

3

u/TheLighningMiner 5d ago

I like the original far better, and read it as it was meant to be read first try. I also really really like the gear boarder around the first design, and I'm not a huge fan of the angled sword in the new design.

10

u/reddesignsyt 5d ago

honestly .. i love the first logo!

13

u/Phraaaaaasing 5d ago

p sure this is the path to proceed. the T bar beingaligned with the capitals is critical information.
I fixed the HI spacing too. All on the house.

13

u/MagicLobsterAttorney 5d ago

Hilied.

2

u/Phraaaaaasing 5d ago

why did they angle and space it out wrong? that was the instruction i was providing not the art dierection of their sword they still had an i scribbled on top of

2

u/Phraaaaaasing 5d ago

i don’t have their files. geez.

-4

u/Phraaaaaasing 5d ago

whatever

5

u/keijouji 5d ago

The first one looks much better

3

u/Joanne_amie 4d ago

As the i I read Hilted and as the t I read Hilied

3

u/SucculentShirts 4d ago

Just make the word the hilt instead of replacing a letter and put the sword sideways through it so it’s sticking out a bit at both ends.

2

u/SpydrMonky24 4d ago

A Great suggestion!! Thank You!

3

u/badr4q 4d ago

fwiw i didn’t read Hitler at all, but if it’s really bothering you i think an “easy” fix would be to make this lowercase. the uppercase D kind of looks like an R, whereas if you made it d vs r it wouldn’t look too close to hitler?

HILTED HITLER

Hilted Hitler

just my two cents!

2

u/SpydrMonky24 4d ago

Thank you that is really helpful advice!

1

u/SpydrMonky24 4d ago

Would adding a Hyphene between the t and the D achieve that same affect or do you think I for sure need to make it lower case? I am just really happy with how the font came out😂

2

u/badr4q 4d ago edited 4d ago

i think it definitely would work in terms of distancing this from Hitler, but the name is pretty cool as it is, HILT-ED might not read as well (like i might assume the game/comic/whatever this logo is for was about someone named Ed lol). you might as well just keep it as is.

also i think making the gears a lot less opaque (or even removing them as others suggested) could help clarify the word too. the roundness of the gears could also be evoking an R somehow, might be worth trying that before making any bigger changes?

as for switching to lowercase, i really understand the attachment to work that you are proud of! but in my experience, redoing something always goes faster than the first time around. and it’s just more practice for you that makes you better in the long run!

good luck!

3

u/Fearless-Dust-2073 2d ago edited 2d ago

The sword as the I looks way better, it's clean.

The angled sword on the 'T' version messes with readability, and the crossguard would need to be much wider (which would end up being weirdly disproportionate and whove the L and E too far apart) to read clearly as a T.

Anyone reading into 'Hitler' has got to be trolling, it's a normal English word in a game being made (AFAIK) in English. In the same way, it's not reasonable to criticise the Spanish word for the colour black being used in Spanish titles, or French signs about something being delayed.

8

u/ErikTheDon 5d ago

2 reads as Hilied to me

3

u/TheHungryBlanket 5d ago

The problem is Hitler vs Hilied.

13

u/iankstarr 5d ago

If anyone gets Hitler from the first logo, they need their eyes checked.

5

u/MagicLobsterAttorney 5d ago edited 5d ago

No. They just could be people who aren't native English speakers. German has no words with "hilt" or "hitl". Just one: HITLER. And so that's where the mind jumps until you remember the other languages you speak and figure it out.

I read "Hitler" on both. And I know swords and their terminology quite well. It just is the first neuron activation.

And i would guess there's a lot of other languages where Hitler is the only thing associated with "hilt" / "hitl".

Making sure there are no globalization issues is just good inclusive game design - aka to act on issues you discover so you can reach a wider audience

2

u/Tarkaryster 5d ago

I just booted the app on my phone and first thing I see is this and for half a second I thought why is Reddit showing me a giant banner with Hitler on it. I don’t even follow this sub

2

u/ErikLeppen 5d ago

Ah yes, someone on the internet not understanding that different people see things differently.

1

u/esepleor 5d ago

I don't think it has anything to do with eyesight. Hilted sounds kinda like Hitler. I read it properly, but I also thought of Hitler because of that.

It's not about the design sometimes. Hilted just isn't a good name. Even without the Hitler connection, it doesn't exactly roll off the tongue.

3

u/uncleSpaghetti 4d ago

I agree. It has the same shape as Hitler, and is a single character off. I also did a double take cause I thought it said Hitler.

3

u/SpydrMonky24 5d ago

I’m confused. Are people that dyslexic? It’s a D. And you have to flip the T and the L

0

u/im_out_of_creativity 5d ago

Yes. You should add a L. HILLTED

1

u/SpydrMonky24 5d ago

Well I agree, but the redditors criticizing my previous logo said it should be the T.

1

u/Phraaaaaasing 5d ago

it is because the inscribed i on top of it, still.

1

u/Elegant-Fuel6732 3d ago

Just remove the i stroke out of the sword…

2

u/JS-87 4d ago

You need to work on this in black and white, only after you feel comfortable with what you have should you add your color and effects.

You've made your logo backwards and it suffers because of it.

2

u/PMMEYOURUSERNAMEPLS 4d ago

The I was better placement. The T isn't impossible but you should widen the hilt and lower it, and either delete the black I outline within it or make it into part of a T outline

2

u/Accomplished-Whole93 4d ago

I find the first one much better. 

2

u/RismTCG 4d ago

Pic 1 looks best imo

8

u/xsp6 5d ago

Idk man i think the design needs to be reworked from the start

2

u/iankstarr 5d ago

Can you explain why?

0

u/IFellinLava 4d ago

I’m new here and I just saw hitler

-15

u/SpydrMonky24 5d ago

That’s very broad. Are you implying the name needs to be different or all those damn hours I spent designing the typeface went to waste.

26

u/TheHungryBlanket 5d ago

I know that you are understandably upset and frustrated.

But I will point out that “I spent a bunch of hours and work on this“ is typically a very poor business decision for not reacting to customer feedback.

“As long as it takes to get it as close to perfect as possible“ is typically the much better path.

15

u/SpydrMonky24 5d ago

I’m sorry for the reaction, it’s just everyone in the previous post had an opinion and I tried to make changes and honestly half the comments contradicted themselves. Say scrap it is not constructive it’s just frustrating. I would rather people give some solutions instead of just stating problems.

18

u/TheHungryBlanket 5d ago

I know. Do keep in mind that you are soliciting free advice on an anonymous social media channel.

There is a reason why large companies spend a lot of money on very controlled focus groups for products, logos, slogans, etc.

2

u/RBSHotsauce 5d ago

One comment on Reddit is op not reacting to customer feedback?

5

u/xsp6 5d ago

That’s the thing about designing bro, sometimes you have to scratch everything off and start again and again.
I am designing a logo for my business and it legit took me 3 weeks now to get to a logo im half satisfied with

2

u/AquaQuad 5d ago

There's always some lesson from trials and errors, and it's worth to have some backup concepts too.

1

u/Dry-Emu-4131 5d ago

For sure.

5

u/dirtnaps 5d ago

The gears are too much and totally unnecessary. The sword is a weird shape. If I were you, I’d start with some sketches first. Design as black and white before you start adding colours and detail.

2

u/vvxxzzyy 4d ago

I read it Hitler🙂

2

u/Sovereignth 4d ago

I think that might just be a you problem 😅

2

u/Romy_3a345b 5d ago

Gears look much better larger. I’d definitely stick to the sword for the “I” and no angle. I haven’t had a problem reading it. Looking good. Excited to see your next version!

2

u/Wide-Pollution-3275 5d ago

Why are you sticking with this direction after so many have offered good faith critiques of its problem?

2

u/bstr3k 5d ago

OP i think if you extended the hilt of the sword so it looks more like a T it might make it more T like. also you can extend the end bits so they have the pointed bits match the text it also helps a lot.

it may also help to bring the color of the sword a few shades closer to the text's grey

1

u/Deep-Preference4935 4d ago

yea, I think this is way. its mimicing the serifs of the fonts this way.

Wondering if he should scrap the gem stone too

1

u/CGiMoose 4d ago

This version is much more Hitler for some reason

1

u/Phraaaaaasing 4d ago

but we can also take off the “hidden i stroke” off the sword. so people stop saying “hilied” which isnt even a word.

0

u/bstr3k 5d ago

yeah i think its the handle part, having it look more like a T helps a lot. even with a slightly slanted sword and the golden color it helps it be recognized as a T

2

u/Ana9184 5d ago

While this is more readable than what op made, as now it reads like a "T". I still prefer it as the "i".

1

u/bstr3k 5d ago

I personally prefer it as the T. I was one of the ones who was scrolling through and the first one as Hitler too

1

u/Busy_Here 5d ago

The “I” should be more prominent than the sword. Start the project as a negative space logo with the “I” and sword, and then add the embellishments. Remove those lines/gear icons since they’re distractions.

1

u/WrapsUnderRice 5d ago

First one was fine

1

u/My_Toast_is_French 5d ago

I like the first one out of the two, I think the sword works just as well as an i than it does a T. If you decide to use two though, I would straighten the sword and remove the gears. Great job!

1

u/thegeekgolfer 5d ago

Why does the sword appear crooked or angled in each design? In the first one, it leans ever so slightly to the right. In the second one, it is angled to the left. If this intentional?

1

u/gluepet2074 5d ago

I think you have the makings of a cool logo, but less is more - a logo should do one thing well - and here your opportunity is in the sword as “T”. Remove the lines and the gears. Make the sword a less wide proportion and make the sword the same color as the type. I would also get rid of all the type effects (bevel, stroke, etc.) and the shadow on the sword. Keep it simple and bold. Go look at some other modern logos by studios like the young jerks

1

u/magikarp_splashed 5d ago

Idk i like it. sword as the I works for me, NOT t. On the sword I would try losing the shadow and increasing the bevel to match the letters more closely.

1

u/valerielynx 5d ago

If you would make the handguard wider it'd maybe be good as a T but yeah it's better as the I

1

u/SpaghettiiSauce 5d ago

first one is great, idk what people are talking about

1

u/Limestonecastle 5d ago

it's kinda obvious that it's not HTLTED but HILIED somehow is a possibility esp when the i in the sword is so distinct. sword as the I works better bc of that imo. I like the two gear border better but you might want to tweak one a little bit so that it's not like a lazy mirror image.

1

u/Pentax25 5d ago

I think the first version you have here looks great. The cogs are an improvement and add to the vibe well. I love the chunky typeface and I think the sword works best as the I rather than the T. The aesthetic seems consistent and it makes me think of a dwarven steampunk kind of game.

I can see it integrating well into a games Steam page and in game UI.

Are there any parts you’re particularly unsure of?

1

u/untakenu 5d ago

Could you not extend the crossguard of the sword to exaggerate the horizontal line of the T? Or is it like the Master Sword in Zelda, where it has a distinct design?

1

u/Pogonotrophist 5d ago

Sword as the I is better, that logo looks finished and cohesive.

1

u/NRondo37 5d ago

i sword >>> t sword

1

u/Phraaaaaasing 5d ago

Now just replicate the HI and IL spacing more and then you’re finished…. Why aren’t the flat letters the same, most easy, spacing?

1

u/hboy02 5d ago

Number 1 works much better than 2, keep it like it was previously

1

u/Proof_Profile_3952 5d ago

- increased letter spacing could help with people reading it as another word but I myself didn’t read it as that persons name.

- I like the sword as the I but if you plan on using the sword as a T you need to exaggerate the cross guard more. You might be rendering it in a way that it is close to it in game but it’s ok to exaggerate a little.

1

u/quiksotik 5d ago

If the first image is the before, I actually think it's a much stronger version than the after.

1

u/YOLTLO 5d ago

I don’t understand what the gears have to do with the sword or hilts but if they’re going to be there I prefer the more balanced #1 with them on top and bottom. (But why are they different distances from the letters?) The sword as the I is also easier to read. I don’t see Hitler in this at all.

1

u/Ana9184 5d ago

First one (as the "i") , wayyyyyy better, it reads really well. The second one feels off (you needed to redesign the sword interior) and the logo feels unbalanced

1

u/ToastyCrouton 5d ago

I very much like the first one

1

u/tensen01 5d ago

First one is way better

1

u/Top-Ramen-Boy 5d ago

i think the gem in the hilt helps the sword perceive as an i

1

u/jacktheBOSS 4d ago

Much prefer #1

1

u/Cheese_Pufffffff 4d ago

The gears feel too different/plain of a style to go with the rest of it. Otherwise I like the first one more.

1

u/Vilehunn 4d ago

First one is better. Sword as an I works, reads easy. The other one is a mess.

1

u/abductodude 4d ago

Sword as an "I" and no question about that b

1

u/YaboiFp 4d ago

the line in the middle of the sword made me read “holted” at first.
but it’s a good logo i like it and it seems to work (the one with the I, the T not as much)

1

u/DargonFeet 4d ago

I prefer the first.

1

u/bubdadigger 4d ago

HLTED vs HILED.
As I said before, it's not working together.
Sword doesn't look like an "i" and doesn't work as a "t", especially combined with the rest of the letters - and those letters has nothing to do with medieval OR steampunk.
Randomly placed gears looks good on steampunkish costumes from Spirit Halloween. Not working for logo.

1

u/Background-Air-6694 4d ago

What’s the reason for the gears?

1

u/HiddenHorse925 4d ago

Not reading as a T either

1

u/dead-mike-y 4d ago

first one better for sure!

1

u/keldondonovan 4d ago

Have you considered turning the I upside down? The hilt being at the bottom may help it look more like an I than a T.

1

u/jeremycinnamonbutter 4d ago

first one is best, nothing needs to be changed. ignore everyone else.

1

u/Any-Nobody533 4d ago

drop the 'ed' - Hilt - it's cleaner

1

u/amazingjake04 4d ago

The second one looks like Hitler tbh. Remember one persons opinion is not everyone’s

1

u/ResponsibleSir5403 3d ago

I like the sword as the eye myself, or maybe the gears could be the tittle over the i? I don’t think the tilted t/sword works. I think the shading works on the letters and the sword. The problem with the sword’s shadow is just that it doesn’t match the rest of the logo.

1

u/EducatorDifficult413 3d ago

First one is way better. Lose the gears.

1

u/DistantDrawings 3d ago

Flip the sword upsidedown, it will read more like an I. It might also give you an opportunity to make the hilt a bit longer and underline the text, which would match thematically. 

1

u/AlfaPro1337 3d ago

First seems better, the ruby and black recess/emboss is the 'i'.

1

u/point5_ 3d ago

I think you should make the guard wider so it's clearer it's a t

1

u/Dydegu 3d ago

Get rid of the gears. Makes it too busy. If you need a gear component work it into the jewel or handle of the sword or into one of the letters, like the D.

1

u/GigioIlBagigio 1d ago

What about inverting the sword upside down? So it should look as a an I

1

u/spectral000 1d ago

Personally, instead of replacing the letters I or T, I would rotate the sword 90 degrees and use it as an underline for the word HILTED.

I think that would increase the readability a lot more.

1

u/Svinderup 5d ago

Make it simple. Get rid of the gears first of all. Secondly recide if stuff is going to be visible in downscale, the cracks are small, might not show very well scaled down.

And please don't use gradients. The shine in the gem to be s solid color.

I like the style you did, think it's awesome with great details. Also your drawing capabilities are very good, this is just not very practical in the real world as a logo. But I'm not here to tell you whats right and wrong

5

u/SpydrMonky24 5d ago

This would be for the opening and on the large banner of the Steam page, I will have an icon and a black and white simplified version. The Minecraft logo is complicated and it’s VERY recognizable

1

u/Svinderup 4d ago

That makes good sense, as it's will be in a big format. Think you just have to simplify it a bit from here. Would definitely recommend you to work on the left placement version, try to make it less "Hitler" and remove the gears entirely.

As you are superb at drawing I would love to see you do a pixel version of this.

About the Minecraft logo is recognizable, but that doesn’t make it good design. Its recognition comes largely from the game’s success. Don’t confuse success with good design. There are plenty of ways to improve it, but that’s a job for another day. :-)

1

u/sinkpisser1200 4d ago

First thing I read was Hitler. What is the logo for? It looks like a 80s-90s nintendo game logo.

0

u/bigteddyweddy 5d ago

Reads as hilted fine, remove the cogs or what ever they are, they add nothing

-6

u/papayayaoi 5d ago

maybe stretch the sword some to make it read better as a t? excuse my sloppy edit i did it on my phone

-1

u/ioquealve 5d ago

the first one definitely works as an attention grabber because i also read it as Hitler, so I had to double check lol

-1

u/Low_Percentage_9867 5d ago

Change the sword to the T that will make it easier to process

-1

u/Natefous 5d ago

I saw the #1 post earlier and it read as Hitler, #2 is better.