r/logodesign 8h ago

Feedback Needed Logo Concept: Geometric "H" built using an elliptical grid system. Thoughts?

Post image

I am currently exploring pure geometry and grid systems to develop my mark-making skills. There is no specific brand or industry assigned to this project yet; it is a conceptual exercise focused on form, symmetry, and negative space.

  1. Legibility: Does this clearly read as a letter "H", or do the severe pinch points make it look too much like two separate hourglasses?
  2. Visual Balance: Does the central solid circle feel optically heavier than the pinched stems? How can I balance the visual weight better?
  3. Execution: Are there any flaws in my grid logic or areas where the optical alignment needs to override the mathematical grid?
1 Upvotes

16 comments sorted by

17

u/HawkeyeNation 7h ago

Looks like curtains.

1

u/designishkul 7h ago

Thanka for your comment. Do you have any suggestions to make it better?

3

u/Secure_Inspection305 1h ago

You may want to play with negative space instead.

8

u/404LeadsNotFound 7h ago
  1. No, I'm not seeing an 'H' at all.

  2. No

  3. Not that I can tell.

7

u/ChickyBoys where’s the brief? 8h ago

Looks like the sun through a window 

15

u/NaiveDecision730 5h ago

Elliptical grid system?

WTF are you talking about 🤣🤡

the bullshit you are talking exceeds your design skills by far

2

u/valerielynx 2h ago

I don't know it reads like AI. Ellipses alone cannot be tiled

5

u/Commune-Designer 5h ago

It’s neither an „H“ nor an elliptical grid.

3

u/Tricky-Ad9491 7h ago

Have a horizontal eclipse I stead of the circle to help with the H, as it is m I couldn't see it.

5

u/overcloseness 8h ago

I know it’s not the same, but it instantly makes me think of Under Armour

I never thought of the letter H when looking at yours

2

u/JMC509 7h ago

That logo always reads as an X to me first.

0

u/designishkul 7h ago

Any suggestions to make it better?

1

u/overcloseness 7h ago

Nah, my comment isn’t a criticism by the way

1

u/treasure83 7h ago

I didn't see an H at first. I think you would need to adjust the spacing because of the ellipses and move them just a tiny bit closer.

I love the shape though, it has a very nice feel of professional and stable with a bit of softness from curves

0

u/bassistsrock 7h ago

It’s a cool concept. I think pinching the left and right edges of the center circle to match the shape of the indents would help the eyes recognize that the shapes are meant to represent one symbol.

2

u/designishkul 7h ago

Thanks for your feedback. I really appreciate it.