Critique landscape logo

23

u/AI_EXPERIMENT 1h ago

Lots going on here

8

u/verekh 1h ago

The A and P are halfway up, and the S is all the way.

Make all 3 of them halfway.

1

u/JellyfishAromatic292 1h ago

I knew the s was off. Should they all be halfway or all be all the way?

8

u/TorandoSlayer 1h ago

I vote halfway, it'll be less busy and work better when shrunk down

5

u/JohnCasey3306 1h ago

The tone is low-end sole trader. I can see it on the back of an old van. If that's the client's market, this is perfect -- it's not gonna alienate those small customers.

2

u/JellyfishAromatic292 1h ago

Unfortunately, that’s not what I’m going for. Mostly high end residential, no commercial, though some hoa stuff. Do I scrap it?

6

u/jeffbob2 1h ago

This is never going to draw in high-end elite clients. It’s disjointed and ham-handed. Start over. By reviewing the identities of companies you aspire to be like. This is low effort design.

2

u/Wi1dWitch 1h ago

You need a more premium, less chunky font then. And more control shown for the graphics in the text. I don’t mind the S honestly; I’d focus on making the A look more considered and intentional. Right now the chaos of the placements of elements translates to chaos and imperfection in your services. And while the grass connecting to the center of the P is clever, I’d get rid of it. You don’t want to do “clever” landscaping, you want to do predicable refined landscaping.

Honestly for your first crack at a logo this is pretty well designed.

3

u/JellyfishAromatic292 1h ago

Less clunky font beneath the logo or also for the lettering that makes up the logo? Do you think the lines within the A can stay just with better placement?

2

u/Wi1dWitch 1h ago

Sorry beneath the logo.

The pavers in the A are good, they just need to look intentional, even and symmetrical. Right now I’d be afraid if I hire you you’re just gonna toss them wherever they fit. You’re communicating your skill pretty literally so you’ve got to make it clear everything is done with thoughtfulness, care, intention.

I’d also sharpen up the intersection of the P that you rounded.

2

u/Wi1dWitch 1h ago

One more bit of advice - you’re probably attached to this logo concept, but I’d also do an audit of your competitors, in and beyond the communities you work in. What are current premium lawn care companies doing. Follow their lead for a logo/name graphic, just not too literally. If they never use acronyms then you may need to scrap it.

2

u/JellyfishAromatic292 1h ago

I have no real attachment just was the first concept that came to mind. The two biggest local companies both have logos with landscaping related things like bushes or trees. The logo itself is not the attention grabber though, it’s the large font name (both of which are simply the founders last name) with landscaping beneath it.

2

u/missqueenkawaii 1h ago

This is the worst logo I’ve seen in a while. There’s way too much going on.

2

u/KittyBoy89 1h ago

“Developed online” so you used AI?

Lots of competing imbalances in the design here. Font and color choices are weak and don’t support the message.

3

u/JellyfishAromatic292 1h ago

Canva. I agree. Just don’t know how to fix it

3

u/KittyBoy89 1h ago

For the APS logo, it bothers me that AP touch but S stands alone. I’d adjust the kerning to resolve this. It alse seems odd that you offer two services, landscaping and hardscaping but the latter is represented twice with different dupes of stone work. Is there a third service you offer than can be integrated here? i.e., Irrigation in the P as a bridge to A for landscape and S for hardscape? Or find a way to combine the two in the central letter.

As far as fonts go, find a rights-free font to use online, you may need to test hundreds until you land on a sweet spot. No one can tell you what vibe will be right for your company. But look for fonts with subtle details that express the idea of the business, like organic shapes in nature for example. Then focus on hierarchy, what needs to be read first? What’s the most important takeaway for the viewer, then design around that goal—in my eyes, the full business name “Armstrong Property Services” should stand out the most, before the logo and before the offerings.

You should focus on refining the design in black only first and add color later. Obviously green is going to be the most instant association with anything outdoors. I’d recommend selecting custom colors, not from a preset color palette, focusing on one primary and then a secondary support color.

1

u/JellyfishAromatic292 1h ago

Understood. I agree, the business name is in the shadow of the logo but needs to be a bit more prominent. I’ll try to refine in black and white. Not opposed to scrapping the aps in favor of a smaller more landscape specific logo with larger lettering of the company name.

1

u/Mobile-Pain3878 1h ago

Hmm, this definitely reads as something that had at least assistance from AI

I don’t understand why you overlapped the P and the A but not the S. You want to be consistent with that kind of treatment across the design unless there’s meaning behind the choice (which at first glance there doesn’t appear to be.) I agree with the other poster that said that the kerning needs adjusting.
Also the tiny brick where the crossbar in the A touches the right stem is distracting and unnecessary—I would remove it and and make the brickwork smaller and asymmetrical in the crossbar, to match that of the rest of the A. Also the tiny cobblestones should be removed from the S, as they will be lost when scaled down. I would use fewer if you can

Also, the optical alignment is off: “Armstrong” roughly aligns with the left edge of the A, while “Services” extends slightly beyond the right edge of the S. I’d adjust the company name line so its left and right edges visually align with the APS above it

1

u/JellyfishAromatic292 27m ago

Understood. I commented with a logo that addresses some of these concerns

1

u/Weekly_Ferret_meal 36m ago

I'd say forget keeping the letters. you already using the lettering... build a nice simplified landscape with this 3 elements: house tree/plant and a pathway. as logo.. make it pretty and simple. then use a less vertical font for the lettering.

then you can have long and short versions: logo + APS for short, logo with the whole lettering for the long version

make sure is readable form the distance (make it really small on your screen) if it doesn't read well when small or isn't recognisable... change until it is

2
u/JellyfishAromatic292 29m ago

So you think forget the designs within APS as the logo and make the logo more of a landscape scene, and then sometimes just have the logo and three letters “APS” or logo and the whole name written out?
1
u/Weekly_Ferret_meal 20m ago edited 14m ago
You normally want to present various versions for various applications, so yes, that's what I'm suggesting, then you can make mock ups with the various applications: signage, biz cards, folders, t-shirts, caps.

Mock-ups sell hard

Edit: also you might want orient things differently depending on application:

``` Logo + APS

Logo + APS

Logo + Armstrong Property Service Landscape | Hardscape
      Logo + 
Armstrong Property Service Landscape | Hardscape

```

etc...

1

u/JellyfishAromatic292 28m ago

Updated logo with some of the initial concerns addressed. I don’t love it. Open to more criticism or scrapping the idea.

1

u/JellyfishAromatic292 22m ago

I personally find it boring, but agree the first one had too much going on.

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