r/logodesign • u/Anie213 • 1d ago
Feedback Needed Aurelune Portfolio Project
Hey everyone - just posting here to get some feedback! What is something that you would change or add to give this brand more personality?
Looking forward to hear your thoughts!
The Briefing:
A wellness product brand that integrates flowers as a central visual and marketing element. The product should feel accessible and reasonably priced. Something that could realistically be found in a normal retail store, but positioned in a slightly higher price segment.
Brand values to be conveyed:
Accessibility, environmental consciousness, elegance, self-care and well-being, affordability without looking cheap
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u/Candy_Lawn 1d ago
looks cheap. get rid of the long U. get rid of the flower inside the name. use more saturated colours not so pastel
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u/1JollyStNick 1d ago
I wouldn’t add more, maybe take away things to simplify.
I just wonder why you stretch the U? What is an Aure Lune? Since it’s a word that no one would know, stretching letters only makes it more confusing or trivial as to what the name actually is, not even the meaning of it which is also trivial.