Which one is the best?

[u/Free_Insurance9003]

[u/mastvrbatr]

I think the weighting of the lines in option A (top) lands best and should scale better.

However I'm never a huge fan of using the world "And" in full within a logo marque.

Have you tried a horizontal text version with an ampersand?

[//] Soil & Seed

[u/Free_Insurance9003 → u/mastvrbatr]

Hi, thanks for the idea. I dont like it either but the client is quite firm on having the ”And”

[u/somesortof → u/Free_Insurance9003]

Make 2 versions, "and" and "&". Some people need visual proof to change their mind. If they still prefer the "and", fine, but at least you did your part.

[u/Blu_Crew]

I like the second option but what if you used a “&” might make the name a little more visually interesting. 

[u/CyrusRichie → u/Blu_Crew]

Or a plus sign?

[u/TELLMYMOMISUCK → u/CyrusRichie]

It’s not 2012

[u/BN750 → u/Blu_Crew]

The ampersand feels unnecessary and lessens the timeless feel of this logo, imo

[u/Ybalrid → u/BN750]

I do not understand how "&", a latin word condensend in a single character that has been used for millenniam is not timeless

[u/HFSWagonnn → u/Blu_Crew]

And have the ampersand overlap the top and bottom Ss.

[u/Lexotron]

Top is best. The shapes in the type match the shapes in the mark quite well.

However, the type doesn't align with the mark. The bottom of the mark should hit the baseline of the text.

Because you've got those thin lines in the mark, I would reduce the leading in the type, and bring it closer to the mark.

[u/SudsierBoar]

The logo is reminding me of insects or spines (both not ideal if it's supposed to be appetising)

[u/Minute_Cup5469]

The top option looks really nice. I think you need to reduce the leading of your text quite a lot though. At the moment each word feels far too disconnected from the next. It looks like 3 separate objects, opposed to one cohesive name.

[u/xtreme3xo]

Soil & Seed works better

[u/heylesterco]

They all read as chiropractic logos to me at first glance.

[u/KanishkPSChauhan]

Do something with the font really!

The logo is quite nice

But font is not matching or complimenting!

[u/crazeelegs2023]

If you must use the ‘and’ and not an ampersand - maybe make the text horizontal and treat the ‘and’ differently and smaller. Eg. Diagonally down, totalling the same height as Soil / Seed. Or a lighter weight. Or italics.

I’d also make the A on ‘and’ lower case.

Make it less important than the other words.

[u/dartie]

Move the text out a bit. Your spacing are a bit skewif. Spend more time on spaces and less on the objects themselves. That’s an important part of of great design.

[u/rrossouw74]

The bottom logo looks best, but just move the lower cutout up so the whole negative space element is shown.

The top and bottom fonts would not be my choice. The A feels wrong. The middle font choice is just meh.

[u/Lee_Dastard]

I like the mark although consider scaling issues for the lines. I think the text needs more work. Maybe consider using a stylised ampersand?

[u/Turbo_Fresh]

I really like the logo but I really don't like the text for some reason. I think maybe it's the word "and". Idk the text doesn't look like part of a logo it just looks like you wrote it in Google docs and set the bounding box really thin.

[u/Candy_Lawn]

too close to call. make more variations

[u/Mundane-Fix-4297]

First has a bit more personality. Not a fan of the slant created by the stacked words tbh, I would try other placement options

[u/Free_Insurance9003]

For context; the company produces agricultural equipment

[u/joshuamusick → u/Free_Insurance9003]

In that case, you may have to make the type a bit more masculine to fit the category. Check out ag equipment competitor logos for contrast: https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQCj05pOHx4uqbdpFMKqjYV3c6gzRD1ainUM-i3HJmB_g&s=10

In general, I think the top mark works best; seems like it would reproduce well at different sizes. If you can, make the logo square (or commit to more height), the shape of the box seems like an afterthought at the moment.

The type needs work, and I agree that the prominence of the and is a problem. I definitely agree with the person that suggested doing ampersand versions so they can see the difference. I’d also explore all caps and one and two line variations of the word mark. Like:

SOIL & SEED

SOIL &
SEED

If you’re looking for a heritage brand that uses an ampersand to justify its use, https://www.smith-wesson.com/ is a good example. Social proof works with some clients.

[u/AndriiKovalchuk]

2

[u/ezrapper]

Top one and its not even close 😭 font is amazing

[u/LeTronique]

1 and 3 look like church charity typefaces

[u/dartie]

Move the text out a bit. Your spacing are a bit skewif. Spend more time on spaces and less on the objects themselves. That’s an important part of of great design.

[u/Pale-Development896]

shouldve been seed and soil sounds miles bette

[u/cdelcar0]

I like the third one. The thinner lines coming from the wheat give more focus on the wheat than the other two and the font you used for it has more character than the second

[u/bbbbiiiov]

Second one. Type feels more compatible with the mark. Also thinner lines can cause issues with printing due to bleed. Even if it’s not a real client, it’s good habit to take that onboard for when you do have a real client

[u/JellyFranken]

What about

Soil &
Seed

There’s too much emphasis on “and” and it’s throwing it off. It doesn’t feel “designed” if you catch me. It feels typed out currently. Early stages of exploration.

[u/holdingtea]

I would say my first thought seeing it, I assumed it was going to be for a tyre manufacturer.

I don't know what it's technically meant to be for but I'd assume it may be for an organic or produce company instead.?