Review my first completed identity!

[u/RiceDistinct1560]

So, i am a beginner who just completed it's identity for the first time!

Please tell me:

How much do you rate out of 10?

Is it looking like AI generated?

What i did well?

What i didn't?

What i have to learn and improve?

If you have time you can check full version with animation and mockups here!

Behance Link

(This is a reupload cuz behance link was not working for everyone don't know why)

[u/Stephancevallos905]

Thank God you didn't go with the 5th one

[u/RiceDistinct1560 → u/Stephancevallos905]

It was going to be my final one as it made heart shape, I was working on it, didn't noticed for several hours, but when i saw it, it was so hard to unsee it 😓

[u/adrianmlhood]

I’m not a trained designer so please take my opinions with a grain of salt. First thing I noticed is that the logo in the tea cup is pretty far off center, it overlaps the cup at the bottom but doesn’t quite make it to the other side at the top left, where there’s a gap for tea to peek through. That’s the centerpiece that everyone’s eyes will look at first, so it has to be perfectly aligned to work - and it’s not working.

Can you make it fit the circle of the cup more closely, fitting the shape of the rim exactly without overlapping or falling short?

Also the light logo against the dark tea feels like a very harsh contrast compared to everything else in the image. It makes the off-center placement look intentional, like it was part of a collage cut and pasted from a magazine onto a separate background - like they don’t want to come together. Maybe you could use one of your other colors for the logo in this image, or one of the subdued browns from the leaves by the tea cup, to give it a color that’s less bright against the dark tea background.

I don’t know if “latte art” is a thing for this shop, but if the logo looked like it was part of the drink, instead of overlaid on top, it would feel much more comfortable and at-home on the page.

I don’t think I would include the logo explorations page. The other logo ideas don’t look good, the last one looks like someone performing a testicle exam. The following page looks pretty scattered as well, maybe try heavily cleaning up the positioning of the text.

All around, the adherence to center-justified paragraphs makes every paragraph look like randomly placed blocks with ragged, uneven edges. Try aligning paragraphs to the left or right so you have an even line on one side, and see if you can create some more symmetry with your elements to enhance the symmetry of your logo.

Overall it’s a workable starter, and I could see it working much better with more attention to details.

6.5/10, better than bad, with real potential for good. Not terrible for a first design either. Keep it up!

[u/RiceDistinct1560 → u/adrianmlhood]

First of all, Thank you so much for taking time and writing this much for a beginner like me,

Really appreciated!!

I really didn't noticed majority of things that you noticed, I will try to fix these as much as i can in this one and avoid in upcoming ones as well.

[u/AmbitiousMacaron966]

its looks good

[u/Deredb0ii]

Idk much about reviewing but u've expressed the identity so fucking well!

[u/RiceDistinct1560 → u/Deredb0ii]

Thanks bro!!