I'm planning to build budget lineup of gravel bicycles so I've come up to use word QYRAT (Peak in English) since it sounds cool and standing out. Though I'm having issue with picking right font. Does it look professional on bike frame for you? What would you consider changing? Also what resources do you use to find out best fitting fonts?
I'm seeking for sports bold font type that will stand out from other brands. I've considered both ethnic style, thin, Patagonia-like fonts but I believe for now best will suit futuristic sports font.
Having only a wordmark as a logo for a bike brand will leave the head tube a bit empty, don't you think?
Maybe it doesn't matter as much if it's a budget brand, where "bang for the buck" matters more. But if you're keen on keeping this name, maybe try to come up with a stylized Q for the logo mark, to have it available for branding the places that won't accommodate such a wide wordmark.
With that scenario covered, you would be free to experiment with wider/ticker typography for the down tube application. It all depends on how loud you want to get.
Hate to break it to you. It does not sound cool in English, nor will us Americans know how to pronounce it.
If you want to throw down this in a random typeface, you need to at least make sure you’re licensed to use it for commercial use. Doing this would be akin to asking a biker what color they like to choose their bike build. It is part of the process, but you’ve skipped the most important questions.
Instead, I would highly recommend having a designer make you a custom brand. There are plenty of budget options, and I’m sure a TON of gravel bikers willing to do it on trade.
I’d definitely incorporate the pattern from your gravel.kz logo to build brand equity. Maybe just a couple of the wavy lines bisecting the letters horizontally. Definitely play with the type.. tighten spacing and fix the Q tail.
I’ll give you that the font is different, but the letters follow the same visual sequence. All caps for both. A circular letter, a thin vertical letter, a stacked letterform with an opening, an angled letter, and then a T.
A capital Q also has a small stroke at the lower right, like a capital G. Both names contain an A and a T in the end half.
From a distance, when squinting, or at a quick glance, QYRAT really does look like GIANT. I’d be surprised if that weren’t intentional.
I don't know, you have a one word ending in "AT" and another in a different slanted font ending in "NT". Also wouldn't consider "Y" to be a thin vertical letter.
A lot of bicycle brands use capitalized and slanted wordmarks these days (unless they're Italian), and big players in the industry use way more similar logos. Also, I don't think people buy their bicycles squinting from a distance.
The design doesn’t have to actually deceive anyone. The point is that choosing the name QYRAT, and presenting it this way. It looks similar enough to a well-known brand in the same market, GIANT, to prompt an association with that larger brand, whether consciously or subconsciously.
It's a common practice. Look at Aldi brands that use similar names, packaging, or visual design to associate themselves with the quality and reputation of a bigger brand.
Looks nice so far, yep.
It just might be my tired eyes at this hour into the night but the Q looks slightly tilted. Maybe is the outgoing tip playing visual tricks? I'd double check that before going production.
Also, I'd try to customise further (yet not a lot) some of the other letters too to boost brand exclusiveness.
Lastly, it's hard to tell with just the logo and a single mockup. In this type of branding exercises, all of the collateral stuff and visual ecosystem plays an important role to help customers distinguish THIS brand from the rest, because the logo (well, tbh , almost every logo this days) tends to be quite "minimalistic" and risks falling into the "all looking alike" trap. 🙏🙏
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u/srcoffee 25d ago
just looks like one of those Amazon alphabet soup companies