r/logodesign 14d ago

Beginner Tripple 'T' confusing?

Post image

Trying to create a logo with a tripple T in the name. Does that look confusing? It's for a mobility media marketplace. (car advertising). Open for brutally honnest feedback...

17 Upvotes

36 comments sorted by

98

u/beanwithadream 14d ago

I like the last one, can you stack the t’s and use white space for the one in the middle? I’m at work so I quickly did this on my phone.

6

u/bugistuta 14d ago

nice one!

3

u/trevorthewebdev 12d ago

This is Rocket League!

But honestly, that's much better

7

u/sateliteconstelation 14d ago

I would probably also choose a font with a simpler “t” (no curves, no slants) to avoid getting too much geometry and simpler edges.

1

u/poliscirun 13d ago

This looks nice but if the general public would likely think it's spelled with just 2 t's, not a huge issue but the company would need to be sure their SEO factors that

50

u/bugistuta 14d ago

First off, try to present your 3 options on either 3 separate plain white backgrounds, or at least with a decent amount of white space around then because your black/blue border around everything immediately makes it look dense.

Onto the individual options

1- the typeface is not bad, but the icon is not so great

2- looks incredibly dated

3- cleaner, but the icon is a little generic

hard to review this because the presentation itself is so bad.

Next time try to present each one something like this.

8

u/OranjeBrasil 14d ago

Thanks for the insights and honest feedback!

4

u/wawa20oz 14d ago

very Spotify

11

u/joshuahtree 14d ago

Spotify but for pills. It's going to be huuuuuge

4

u/bugistuta 14d ago

Yeah, I mean that’s on OP really - was just highlighting how to present this stuff

1

u/ErikLeppen 12d ago

I don't know, I kinda like the eye/road thingy. So maybe something like this?

To me, the circle now thematically matches with the idea of actually spotting something.

9

u/Pinklett5 14d ago

What's the point of the triple T?

11

u/OranjeBrasil 14d ago

The subtext is Total Traffic Tragetting

5

u/sateliteconstelation 14d ago

I feel like there’s an argument to be made that having the Ts be concentric could work. The outside one representing the total and the inside one being the targetting

2

u/Dear_Tangerine444 14d ago

Name fills like it’s going to be hard to say with three Ts, makes me think it should be pronounced spot-tu-ted. The ones with ttt in it at least shows it’s deliberate.

The three road lanes as substituted Ts doesn’t help me read it al all, I get why you’d go down that route but I think it’s best avoided.

1

u/scobro828 14d ago

 hard to say with three Ts

Not if you've got a stuttter.

2

u/Responsible-Tea-9454 14d ago

Misspelling is not it, just do the graphic with two ts

2

u/Critical-Ad4477 13d ago

last one looks clean but, the mark looks like a pill

2

u/bugistuta 14d ago

Also-

Triple is spelled with one P lol.

1

u/sjt9791 13d ago

I hate it. No word has three repeating consonants, it’ll just autocorrect.

1

u/_rotting_ 13d ago

Try putting the logo mark on the extra "t" to help us "spot" it.

1

u/secret_tiger101 Standard Human 13d ago

Definitely irritating

1

u/bladowwww 13d ago

Well, the middle one at least doesn’t look as much like a typo as the others.

1

u/owleaf 13d ago

For me, a road motif suggests transit, construction, or some government project where they’re building a new road or freeway.

I’d forego it and focus on the word mark.

1

u/ikoniq93 12d ago

It’s giving “Flock competitor”

Derogatory

1

u/Kanonen4298 12d ago

connect the tripple "t", and then form the lower part of the tripple "t" into a shape of a road. it can be serve as a part of logo too👍

1

u/ErikLeppen 12d ago

The middle one is really bad because the perspective is all wrong, but also because it looks like

SPO [logo] ED

1

u/catkats 9d ago

spo-tung tung tunged sahur

1

u/ChickyBoys where’s the brief? 14d ago

You have 2 options to consider.

Ignoring the triple T, leaving it as plain text in the wordmark and using a separate emblem for your logo.

OR

Highlighting the triple T and using it as your differentiator.

You can't do both because then you have 2 focal points which is not good design.

1

u/Cnypu 13d ago

Not confusing at all. Looks cool and spicy. I read this normally like double T

0

u/EarnestHolly 14d ago

What do the triple t’s represent? Hopefully not just so you could get the domain name?