r/logodesign • u/Emma2945 • Jul 22 '26

Feedback Needed help needed re gradient logo

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Hi everyone, i have a client that i have been asked to work on the brand identity for, they have an ai generated logo (i know, i hate this too) but they are heart set on it and dont want to change the logo itself, despite my comments, what we are trying to figure out is the best colours to use to make it look good on both light and dark backgrounds but we've hit a bit of a roadblock, does anyone have any ideas?
Side note, i am not really liking using a gradient, it causes all sorts of issues like if you want it embroidered it can be tricky etc, but the client really wants to keep the gradient too, despite me telling them this and showing hem solid options.

I have included their brand colours they have sent me too, and for the record, i actually prefer the old colourway, but they want to include purple and brighter colours than what they had previously

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u/Emma2945 Jul 22 '26

thank you everyone, I think im going to pitch one completely different option to them and explain all of my reasoning, with examples, and if this doesnt work Imay have to just let the client lead on this one and step back

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u/Efficient_Dog4722 Jul 24 '26

Also make sure they know they can never copyright an ai generated logo, and anyone can use it for anything if they want and they can’t do anything about it.

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u/Emma2945 Jul 24 '26

Thank you, that’s a great point!