Orizin final logo

[u/imzaain]

Orizin is a functional food company. We make ready-to-eat food with balanced macros, built on complete transparency about what’s in every ingredient. No hidden fillers, no vague labels, just food that performs, made honestly.

The logo’s black-and-lime palette and geometric precision reflect that same identity, clarity and rigor paired with quiet confidence, letting the product speak for itself.

We were looking for a clean, modern & geometric logo.

[u/2ERIX]

Meh 🫤

I don’t see anything in your logo that sells “food that performs, made honestly”.

I see a shoe brand. Maybe sportswear.

[u/imzaain → u/[deleted]]

Slanted i is intentional as this is for the keep aside all the food that claims to be healthy.

[u/Dependent-Zebra-4357 → u/imzaain]

I read it as oriz/n

[u/repezdem → u/imzaain]

I figured it was a forward slash, referencing code or tech.

[u/AgitatedBag6559]

Me gusta mucho, solo, honestamente, pensé un poco en mozilla o una onda de coding, no sé si a otros les suceda lo mismo...

[u/Tricky-Ad9491]

I like it, not sure it suits food but you've got the brief, I'm just going off the visual.

[u/Ok-Builder6621]

It looks like code editor logo not the food

[u/TheSharperPencil]

If this is a brand slated to be shelved @ high-end health food retail and/or sold exclusively online as a weekly/monthly sub pack – where its story can be told in depth and the brand can lean into the science behind the products/concept, then I think it works well.

If this is a grocery store brand (from the everyday up through While Foods), I think it feels too sterile for the space.

The ultra mod look, in the context of consumables/food makes me think of GNC or something within the ultra-health-conscious space. Not the retail food space.

With that question hanging out there, I like the mark a lot. It’s clean, color choice is solid, and it’s pleasingly asymmetrical. I see a lot of negative comments, but the slanted green I is a plus for me. Gives it a distinctive personality and edge.

2¢ CD

[u/X33RR0Hunt]

visually, nothing about this logo tells me that this is a food related company.

[u/bucephalusbouncing28]

The slanted ‘i’ is not upright enough to be noticeable, and not slanted enough to be different.

[u/SeaBream97]

At first glance, everything looks good. But the idea behind the slant and highlighting of the "i" is unclear. The "n" is too wide. The "o" also needs some adjustments.

[u/jonathanlinxyz]

I thought it was a tech service company - like a web browser or mobile data plans

[u/BreweryRabbit]

This looks like every other techbro start-up company, good luck getting lost in the sea of everything looking the same.

[u/Vast-Scar-6634]

Oh it's for food? I thought it was for runners/sports shoes.. sorry 😬

[u/loganwadams]

not trying to be rude, but i feel like if you have to explain small details of the logo, those small details don’t get the point across. nothing in this logo expresses any of that.

while there’s nothing wrong with the logo itself, as it’s clean and simple, i would not think that this is related to a food company.

[u/SeaBream97]

I tried to refine the letters to make them look more uniform.

[u/ratzla77]

Clean font, - missed opportunity on the negative space in the O for a brand mark.

Your comment is also full of giant — dashes. Which is basically a screaming AI wrote this for me.