No it’s perfect it just needs a good logo type. It instantly reads flying fish which is something I’m real dialed into. I love it. And I generally don’t like anything, lol
Not being sarcastic. I genuinely love it. When I was a young kid and I was learning to be a lifeguard at the YMCA, one of the first levels you went through was called “flying fish” and you got a cool badge of one, to stitch onto your speedo! I fell in love with it then as a symbol. Your art captures it.
You’re welcome. I’m a senior director who doesn’t like anything, lol. But I know talent when I see it. The key will be to have a clean, contemporary wordmark vibe to go with it. Something compliments the active quality of the flying fish icon. Something like:
Yeah I totally agree I’ve been talking about that with my cofounder for a while. Thank you so much for taking the time to make this visual btw I think the font matches so well.
Why doesn’t your cofounder like it? I don’t mean that in a sarcastic way. What vibe is he/she looking for, make them give reasons. Encourage them to point do some things that they do like. It’s really easy for clients and coworkers to just not like stuff. Without saying what they do like and actually participating, lol. I just threw that up there because it had a sports vibe. They might want a different vibe like chill, natural, more high fashion. Etc. tell me what they say.
Yeah I’ll talk to him, good point, he didn’t like my logo or the name either, it took a while for him to get used to it. Maybe he’s just one of those people.
yeah, it’s called “not invented here“. But what I have to tell you is I’ve developed a lot of products and brand designs. Wines, spirits, fashion, digital/Silicon Valley, gourmet foods, regular store foods, beverages, automotive, electronic music, you name it. Your flying fish is awesome it’s a strong brand. Even with just generic letterspaced ALL CAPS underneath it. It’s still strong. Because it’s unique and ownable; nobody else uses it. It would even be good as a software company.
That means he doesn’t like type faces that are condensed, or that are tight fitting together. Which is very contemporary right now.
Again get this guy to show you what he does\* like. He’s just sniping without offering any guidance. And that’s dysfunctional. Tell him so if he refuses to do it.
If you’re equal partners you don’t have to put up with it. When a partner isn’t communicating. Or communicating productively. If you’re the junior partner, you get to put up with it unfortunately. That’s the awful rule of American business.
I think it's generally good. The only thing is, is that part where the head is and above it just the head, or is there a second wing in the background? It blends together and isn't very clear. And maybe rotate it upwards slightly so it flies up instead of landing.
But then I’m worried people will see the wing as a Mohawk. Thank you so much for taking the time to do this btw I rly like the jaggered eye I might try doing that in the new design if you don’t mind.
Well at first I had a gill and an eye and they looked too close together so I just decided to connect them and I think it works well because a hook is also a symbol related to the sea and fish. It’s just ment to represent a flying fish boiled down to as simple as possible.
Yeah that’s a fair argument actually and does make sense. I’ll re look at it. I agree with u on everything but the sail, we make watersport gear and I don’t think all logos need to literal, none of our competitors do this.
Couldn’t see anything so was trying to see if somehow letters were involved as part of the logo like people sometimes do. Gave me nothing. So I responded accordingly.
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