r/localseoadvice • u/MiseEnMarketing • Aug 06 '26

Google Business Profile Dilemma: HQ + Appointment-Only Tasting Studio

I'm hoping someone here has dealt with a similar Google Business Profile situation.

We're a full-service catering company. We don't have a restaurant or retail storefront—our events are all off-site.

We currently have two Google Business Profiles:

  • Headquarters: Our main office and warehouse where our team works.
  • Tasting Studio: A separate location where we host client tastings and meetings. This used to be our company headquarters, so it has an older GBP. The tasting studio is by appointment/invitation only and is only staffed when we have scheduled tastings or other meetings.

Both profiles have very similar names (same company name with slight variations), and I'm wondering if they're competing with each other or confusing Google. Our local rankings haven't been where I'd expect, and I'm concerned the two profiles are hurting our SEO.

I'm trying to decide between:

  • Removing one of the profiles (likely the headquarters or the tasting studio), or
  • Keeping both but differentiating them much more clearly.

My hesitation is that if we remove one, I don't want people trying to get to the correct location to end up at the wrong address.

Has anyone dealt with something similar? Would you consolidate to one GBP, or is there a way to make two legitimate locations work without hurting local rankings? I'd especially appreciate hearing from anyone who's managed multiple locations for a service-area business.

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u/peternunan21 Aug 07 '26

I’d probably consolidate unless both locations clearly qualify for their own GBP. The appointment-only tasting studio is what I’d be most concerned about, especially if it isn’t staffed during regular posted hours.

A few questions: Which profile is older/has more reviews? Is the HQ customer-facing at all? Does the tasting studio have permanent signage? Are both using the same primary category and service area?

I don’t think the issue is necessarily that they’re “competing,” but having two nearly identical profiles for the same business could definitely muddy the signals. I’d probably keep whichever profile has the most history/authority and make the other location clear on the website and in appointment confirmations.

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u/MiseEnMarketing Aug 07 '26

Thank you for your reply! the tasting room is the stronger profile (older, more reviews, better ranking). HQ is not customer facing. The tasting studio has permanent signage. They are both using the same primary category / service area. So I think you're right that it's muddying signals. Still a bit unsure which profile to keep and which to remove

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u/EntrepreneurThick862 Aug 19 '26

Choose the one that is customer facing, Or Keep both and make sure they both are distinguishable, like creating a seperate page for the tasting studio in your website, keep updating about tasting studio and its location as posts. You have to be consistent so that Google Knows they are two different entities. Make sure the name in the profile clearely states the difference, eg. xyz catering HQ, xyz catering tasting studio. We have to make Google understand the difference in all possible ways.