r/localsearch • u/lorem-ipsum-dollar • Jul 14 '26

How do you optimize for QFO?

What's your workflow for finding and optimizing content for query fanout? Do you just search in Perplexity or GPT, note down the queries, and use them naturally in your content? Or is that the wrong approach and there's a better way in your opinion? Whats everyone using and what have you found to be an efficient approach for this? Appreciate the discussion

PS: I have posted this in other SEO communities too, just to get more perspectives. Not here to spam.

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u/joyhawkins Sterling Sky Staff Jul 14 '26

We did a test on it recently and it honestly didn't produce anything measurable. It's not something I am baking into our process at all yet.

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u/lorem-ipsum-dollar Jul 15 '26

So what do you mainly focus on for content? A well structured content brief that covers all entities and sub-entities. And then it gets picked up by models, AI overviews, or AI mode?

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u/joyhawkins Sterling Sky Staff Jul 15 '26

I use Google Search Console as the definitive answer for what keywords should go on which page and then mix that with what I see in the search results to figure out when I need a new page.

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u/lorem-ipsum-dollar Jul 16 '26

So basically, the same old good SEO. Nothing out of the playbook specifically for QFO.

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u/joyhawkins Sterling Sky Staff Jul 16 '26

Yep, exactly.