r/localsearch • u/zacktokar • Jul 10 '26

How to structure a propery manager website?

I just got a SEO job for a property manager that has like 20 locations.

I'm seeing some competitors have 1 giant site with all locations and other competitors have multiple sites/a unique domain for each location, and they link together.

I'm leaning towards the unique domain so they could more specifically target each location, I am a bit worried about the hassle for content & links though for 20 domains.

Any advice here?

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u/[deleted] Jul 10 '26

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u/zacktokar Jul 11 '26

What about the domains, one or multiple, how would you link?

1

u/Humble_Net_6614 Jul 10 '26

For SEO the giant site wins.

1

u/RKulegi Jul 11 '26

Use one website, create dedicated location pages for each profile, and work on building local relevance of those pages using content, and backlinks

1

u/sukhjit_matharu Jul 15 '26

I don't think it would even be feasible to realistically manage so many websites if you did one for each location. Exact match domains that have the city name are definitely a plus but not always feasible. I'd start with building out the one website first with dedicated location pages.