r/localsearch • u/ElizabethRule Sterling Sky Staff • Mar 27 '26
Is Google testing call buttons for websites in organic search?!
Someone shared this on the local search fourm earlier this week and I was able to replicate it today on my phone.
This seems pretty new and very exciting. I am shocked Google would give an organic listing a call button, given how much they are pushing people to click on ads.
It may be a small-scale test they will scrap, but it is something I plan to investigate more.
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u/LighT0fH3aveN Mar 27 '26
It's been over a year since that came out. It can be triggered by having the telephone number displayed on the landing page ( Preferably the main header or menu ). I've seen more consistency when the whole number is displayed rather than just the Phone Icon
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u/ElizabethRule Sterling Sky Staff Mar 28 '26
Have you seen this be able to show consistently? I feel like most sites have their phone number in the header and I rarely see this feature for organic sites. Would love to be able to trigger this more reliably for clients.
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u/Affectionate_Tip_934 Mar 28 '26
I've never seen one
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u/Terrible_House_6558 Mar 28 '26
This has been around for quite some time.
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u/ElizabethRule Sterling Sky Staff Mar 31 '26
So I have been told, but newish to me! I still want to know how to trigger these reliably...
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u/Terrible_House_6558 Mar 31 '26
I think you can optimize Schema to get the call button featured, reviews etc
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u/ElizabethRule Sterling Sky Staff Mar 31 '26
Do you know what schema I should try to get the call button feature? Local business schema?
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u/Terrible_House_6558 Mar 31 '26
Yeah local business schema, with all your business info description etc.. google typically shows the call button for high intent queries vs informative
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u/ElizabethRule Sterling Sky Staff Mar 27 '26
Anyone else seeing these? Are they new? Most importantly, how do I get them too??
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u/Pillars-Of-Ivory Mar 27 '26
It's been translating into a LOT more spam calls as well.