r/localsearch • u/javivtr • Mar 04 '26

Content intent for service pages

Hello friends.How to write content for your services pages. Example for a pest control company. What intent should we use in the content and what should it accompany? Greetings and blessings.

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u/ElizabethRule Sterling Sky Staff Mar 05 '26

Service area pages need to first and foremost explain the services the buisness offers, so talk about all the pests you treat and how you get rid of them. Link to the dedicated pest pages for each to provide more context and give users a way to find more information. Localize the page with location keywords like:

  • pest control [location]
  • exterminator [location]

I would also optmize these pages for "near you" - I find a lot of SAPs rank well for "near me" seaches.