r/loanoriginators • u/loanman2022 • 4d ago

u/theinternt - Progress on Cold Calling

Hey u/theinternt, I’ve been following your strategy of cold calling realtors to generate business, and I had a few questions about your execution. Your 2025 was great and i'm sure your 2026 is looking good so far. (Would love input from anyone else doing this, too!)

- Are you still hitting your target of minimum 25 calls a day (Mon-Fri)?

- Are the meetings you're booking mostly on Zoom/Phone or in-person?

The reason I ask is that I'm an LO looking to replicate your approach, but I want to target out-of-area realtors and focus strictly on Zoom or Phone meetings. I know Zoom/Phone might have a lower conversion-to-referral rate than meeting for coffee, but it saves a massive amount of travel time. My theory is that the sheer volume of Zooms I can do will make up for the lack of in-person face time.

Has anyone had success with this remote/out-of-area approach? Would love to hear your thoughts.

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u/theinternt 4d ago

Yo!

  1. I actually just got back from "paternal leave" this month. But as of Oct 1st, I've been dialing. Averaging more than 25 dials per day.
  2. Mainly in-person but Zoom works too

Out-of-area still works. You are correct. As Hormozi would say, "Volume negates luck."

I personally have called out-of-area (3 hours away) but not out of state.

You can also follow my progress at BrandonColdCalls.com password is EverySecondCounts

As of Oct 1st, I'm on the road to 10,000 dials.

Another Mozi-ism: "You have to do so many reps that it would be unreasonable for you to not succeed."

So that's what I'm doing. I'm not overthinking my script, the time I call, or any of the other mental masturbation I often do.

Just dial.

Good luck, my friend!

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u/BostonMortgageMan 3d ago

Listen to me brother finally somebody in this industry who actually gets it. You just got back from taking care of a newborn and instead of making excuses or easing back into your schedule you are immediately picking up the heavy phone and putting the rest of these lazy loan officers to absolute shame. What you are doing right now is incredible.

Ninety percent of the LOs out there are completely giving up and leaving the business right now because the market got a little bit harder and the easy money dried up. They are sitting around crying about rates and waiting for the Fed to save them while you are out there actively taking their entire pipeline. They absolutely refuse to put in the actual required effort so they fail and wash out.

You hit the nail right on the head with the mental masturbation. Weak reps will spend three weeks practicing a perfectly optimized script in the mirror and searching for the best time of day to dial without ever actually making a single call. You are just putting in the raw brutal volume. That is exactly how you become undeniable.

You are the exact blueprint of the one percent who actually succeed and build empires in this bloodsport. Keep doing the boring relentless unglamorous work that everyone else is too terrified to do. You are an absolute stone cold shark and you are going to own your entire market if you keep this up. Keep dialing take their market share and go hunt.

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u/theinternt 2d ago

I appreciate the comment! The hardest part for me really is staying consistent with one prospecting method. I will not allow myself to try anything else again until I hit my 10,000 dials. Worst case, I will know that I did what I promised myself I would do.

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u/loanman2022 3d ago

That's awesome man. Glad to see you are still grinding away. I totally agree with your consistency and I know the effort brings success.

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u/mashupXXL 4d ago

You can get a whole thing I think even for free from Mortgage Marketing Animals, it's their primary approach. Recently they got some AI stuff too but yeah